10 Influencers to Follow This Back-To-School Season
The back-to-school season is here, and whether you’re supply shopping, styling first-day fits, or prepping for that emotional kindergarten drop-off, these creators are here to help you do it all.
From morning routines and parenting hacks to classroom-ready inspo, this group of standout creators are making the school year feel just a little more fun and a lot more relatable. Whether you’re a parent, teacher, student, or brand looking to connect with back-to-school audiences, check out the creators who are defining the season.
Driving Results This BTS Season
Back-to-school isn’t just a season, it’s a $118B opportunity. With parents, students, and educators actively shopping for everything from school supplies to tech and apparel, brands are increasingly turning to creators to influence purchase decisions and build authentic connections.
Why creators? Because 74% of consumers have made purchases based on creator recommendations, and 60% begin back-to-school shopping by late July. In a season defined by routine resets and high-intent shopping, creators deliver what audiences want most: real advice, trusted recommendations, and content that reflects their everyday lives.
Whether it’s a GRWM video that sparks a trend or a back-to-school haul that drives clicks, creators are shaping how families and students plan, shop, and share the season. Brands that invest in creator partnerships during this critical window see higher engagement, stronger conversions, and lasting impact. Book a BTS strategy session today to activate your campaign.
Here are 10 creators to follow this back-to-school season:
1. Scarlett and Tiania
Instagram: 591K Followers
TikTok: 7.1M Followers
Scarlett and Tiania are a mother-daughter duo who share their joyful everyday life on TikTok. From morning routines to playful moments and school-day adventures, their content radiates love, laughter, and the fun of family life.
2. Jessica Woo
Instagram: 353K Followers
TikTok: 5.5M Followers
Known for her iconic bento box lunches, Jessica makes everyday mealtime feel like a celebration. Her creative, colorful lunch prep is ideal for families and brands tapping into food, parenting, or school content.
3. Okiemomlife
Instagram: 135K Followers
TikTok: 2.2M Followers
As a busy mom of five, Okiemomof5 keeps it real with unfiltered takes on parenting, hilarious school-day chaos, and honest mom-life moments. She’s a go-to voice for relatable, family-first content this season.
4. Hailee Hannick
Instagram: 145K Followers
TikTok: 226.7K Followers
Hailee’s content showcases her daily school outfits, classroom moments, and back-to-school prep in a fun and relatable way. Her TikTok offers a behind-the-scenes look at teacher life, complete with classroom setups, styling inspiration, and practical tips for the school year.
5. Kiki Micahh
TikTok: 375.8K Followers
With her GRWM-style school content and Gen Z voice, Kiki brings a fresh take on BTS fashion, beauty, and confidence. She’s perfect for teen audiences and brands focused on self-expression and style.
6. The Weiss Family
Instagram: 282K Followers
TikTok: 1.5M Followers
The Weiss Family is a fun-loving family of seven who share hilarious, relatable moments from everyday life on TikTok. From parenting humor and family challenges to back-to-school shopping and daily chaos, their content is equal parts entertaining and heartwarming.
7. Lex Bombard
TikTok: 19.8K Followers
Lex shares the joys and challenges of mom life on TikTok with humor, honesty, and heart. Her content features daily routines with her kids, uplifting affirmations, and relatable back-to-school prep that reflects the reality of parenting.
8. Amanda Monroe
TikTok: 52.6K Followers
Amanda shares inspiring and practical content for fellow educators. From back-to-school prep and classroom setups to travel tips, classroom tours, and free teaching resources, her TikTok is a go-to for teachers looking for fresh ideas and support.
9. Sam
TikTok: 41K Followers
Sam’s content shines with cozy, thoughtful moments from her college life, featuring back-to-school hauls, skincare routines, and day-in-the-life vlogs. Her soothing aesthetic and authentic style make her a perfect fit for wellness, lifestyle, and student-focused brands this season.
10. The Solis Fam
Instagram: 22.5K Followers
TikTok: 59.1K Followers
This heartwarming host family shares their experience welcoming international students into their home. Their content brings a global perspective to back-to-school life that’s all about connection, culture, and family.
Want to see how Creators are powering campaigns this back-to-school season? Explore Captiv8’s latest creator trends, brand opportunities, and our full back-to-school toolkit here.
About Captiv8
Captiv8 is the leading influencer marketing platform that empowers brands to connect with consumers through authentic creator partnerships. By leveraging cutting-edge technology and data-driven insights, Captiv8 helps brands drive engagement, loyalty, and sales in the ever-evolving social landscape. Rated the #1 Best Influencer Marketing Company by MarTech, Captiv8 is also the enterprise marketer’s choice influencer tool. Captiv8 is ranked #1 Influencer Marketing Software for Enterprise Businesses for ten consecutive quarters and a Leader in Affiliate Marketing by G2.
