10 New York Influencers Bringing the Big Apple to Your Feed
New York City is a hub of creativity, culture, and endless inspiration—a place where trends are born and influencers thrive. From the fashion-forward streets of SoHo to the buzzing food scene of Brooklyn, the city’s energy is captured by creators who bring their unique flair to every corner of social media. In this Creator Spotlight, we’re highlighting 10 standout New York influencers, discovered through the Captiv8 platform. These creators are using their platforms to share stories, set trends, and engage audiences far beyond the five boroughs. Dive in to see how these influencers are making their mark and discover their key marketability stats.
1. Johnny (@johnnyeatsnyc)
Instagram: 210K Followers
TikTok: 15.1K Followers
YouTube: 22K Followers
Johnny Eats NYC (@johnnyeatsnyc) brings his followers on a journey through New York City’s diverse food scene. On his profiles he spotlights everything from cheap eats to upscale experiences. Known for his popular “Cheap Eats” series, Johnny showcases NYC’s best affordable bites. With the Captiv8 platform, we analyzed user interactions to predict audience interest affinity on social media platforms. With a 90% audience interest affinity in food and drink, @johnnyeatsnyc is an ideal choice for reaching food enthusiasts in NYC who are actively engaged with culinary content. His highly targeted audience makes him a powerful partner for brands looking to connect with local food lovers and drive influence in the NYC dining scene.
2. Brian Lindo (@briancantstopeating)
Instagram: 475K Followers
TikTok: 137K Followers
YouTube: 1.15K Followers
Brian Lindo (@briancantstopeating) is your go-to guide for discovering the best eats in New York City and beyond. From hidden gems to iconic favorites, Brian takes his followers on a flavorful journey through his engaging content. With a curated map, detailed food guides, and favorite recipes, on his website, he’s made it easy to explore the city’s culinary scene. His impressive collaborations with top brands like Pepsi, Dunkin, Kraft-Heinz, and Stella Artois showcase his influence and trusted recommendations. Over the past month, Brian has seen a surge in popularity, gaining 20K followers and maintaining an impressive 5% engagement rate on TikTok.
3. Gosia Brzostowski (@glamofnyc)
Instagram: 131K Followers
Gosia Brzostowski, a New York City enthusiast, redefines travel and lifestyle blogging with her fresh, authentic approach. As a lifestyle blogger, she explores a wide array of topics, from fashion insights to captivating travel experiences. Gosia’s blog vividly brings her adventures to life, offering readers a window into stunning destinations through her personal stories and carefully curated photos. Known for her honest hotel reviews and unique travel recommendations, she guides her audience with inspiration and practical advice, setting her apart in the world of travel influencers. Our analysis shows that 54.31% of Gosia’s followers fall within the 25-34 age range, reflecting a strong connection with the millennial audience. Follow Gosia for a blend of wanderlust, NYC lifestyle insights, and a true insider’s perspective on the coolest getaways.
4. Mandy Lee (@oldloserinbrooklyn)
Instagram: 92.6K Followers
TikTok: 532.4K followers
Mandy Lee (@oldloserinbrooklyn) is a Brooklyn-based influencer who has made a name for herself with her expertise in fashion and thrifting. A self-described fashion cycle analyst, Mandy is all about helping people discover their unique personal style. She’s the creator behind the popular 75 Hard Style Challenge, a movement focused on embracing the clothing you already own. The challenge’s simple rules: get dressed every day for 75 days, document each outfit, avoid buying anything new, clean out your wardrobe, and set style goals. Mandy inspires her followers to celebrate sustainability and self-expression through the art of dressing. With 50% of her audience being women aged 18 to 24, Mandy’s content resonates with a young, style-conscious demographic eager to explore sustainable fashion.
5. Tanmaya Godbole (@hernewyorkedit)
Instagram: 293K Followers
Tanmaya Godbole, the creative behind @hernewyorkedit, romanticizes New York City through her travel and lifestyle content. With an eye for beauty in everyday moments, she explores NYC’s prettiest streets, cozy coffee shops, vibrant bookstores, and restaurants. Her blog and social media channels blend her travel adventures with daily life, illustrated through stunning photos and captivating storytelling. With a 6% engagement rate on Instagram over the last 90 days, Tanmaya’s authentic perspective and inspiring stories make her a standout in the world of travel influencers.
6. Gillian Del Zotto (@gilliandelzotto)
Instagram: 98.2K Followers
TikTok: 228.9K Followers
Gillian Del Zotto is a Canadian-born fashion and lifestyle influencer who has fully embraced the vibrancy of New York City since her move in 2015. A mother of two, Gillian’s content captures the charm of a day in the life of a NYC mom, from chic city strolls to bustling family adventures. Her sense of style and eye for luxury shine through her beautifully remodeled Tribeca apartment, which she bought and renovated. Recently, she purchased a house in the Hamptons, where she seamlessly blends city sophistication with coastal elegance. With a 4% TikTok engagement rate over the past month, Gillian’s platform resonates strongly with her followers. Her content blends fashion inspiration, home decor, and the joys of urban motherhood, reflecting her love for the city’s endless opportunities and inspiration.
@gilliandelzotto1 A basic day in the life of a NYC mom #dayinthelifenycmom #momlife #newyorklife #dayinthelife #dayinmylife #nycmom #newyorkmom #newyorkkids #tribeca #tribecaapartment #nycliving #fyp #foryoupage #serenaandlily ♬ Vivaldi-Four Season-Spring-1 – 中国爱乐乐团
7. Kenny Santucci (@kennysantucci)
Instagram: 135K Followers
TikTok: 15.2K Followers
Kenny Santucci is a leading New York influencer within the fitness community. With over a decade of experience, Kenny has continued to shape the health and wellness community. He is the founder of NYC’s largest health, fitness, and wellness expo, and the owner of The Strength Club New York and New Jersey. These clubs are renowned training centers dedicated to strength and conditioning. Throughout his career, Kenny has partnered with major brands like Reebok, Under Armour, Adidas, ASICS, Rhone, and more. Over 5% of Kenny Santucci’s audience resides in New York, making him an influential voice for brands aiming to connect with the city’s health-conscious and fitness-focused community.
8. Olivia Wei (@thelivstyle)
Instagram: 29.4K Followers
Olivia Wei, also known as @thelivstyle, is a NYC-based influencer with a passion for fashion, style, and all things chic. Originally from Houston, Texas, Olivia’s love for the fashion industry was sparked during a visit to New York Fashion Week in 2011. After working in marketing roles at major brands, Olivia achieved her dream by moving to NYC and working in influencer marketing at Macy’s. There, she now leads the Style Crew program strategy. Through her blog, The Livstyle, Olivia shares her budget-friendly style inspiration, encouraging others to express themselves through fashion.
9. Mika Jay (@asalamalika)
Instagram: 62.8K Followers
TikTok: 5.6K Followers
Over the last 90 days, Mika Jay has exploded on TikTok, boasting an engagement rate of over 30%. As a New York influencer passionate about beauty, fashion, and fitness, Mika Jay embodies the spirit of the city’s fashion scene. Her Instagram feed offers an array of curated outfits that resonate with her growing audience. Mika’s multifaceted content, blending fashion, lifestyle, and fitness, has made her a trusted source for followers seeking inspiration in NYC’s bustling influencer landscape.
@asalamalikaa Fly girls love to eat or whatever #popsmoke said ✨ Flashback to girls night out at Saint-Resto Lounge! 🍸 #nycfood #nycnightlife #girlsnightout #fyp ♬ Enjoy Yourself – Pop Smoke
10. Jordanna (@thedailyschvitz)
Instagram: 23K Followers
TikTok: 63.5K Followers
Jordanna of The Daily Schvitz (@thedailyschvitz) is a 25-year-old lifestyle creator based in NYC and Hoboken. Her content inpires her followers to embrace wellness, balance, and self-love. After navigating her own journey with physical and mental health challenges Jordanna shifted her perspective on wellness. She transformed fitness from an obligation to a privilege, which sparked her passion for creating inclusive, empowering workouts. Through her live classes, Schvitz by Jordanna on-demand library, and her supportive #SchvitzSquad community, she encourages women to feel strong, balanced, and genuinely connected to their wellness journey.
@thedailyschvitz Finally trying the viral THIS BOWL!! #thisbowl #nyceats ♬ original sound – Jordanna
Discover More New York Influencer with Captiv8
Looking to discover more New York influencers for an upcoming campaign? Captiv8’s extensive database allows you to search and filter influencers based on location, engagement metrics, and content categories, ensuring you find the perfect match for your brand. Interested in learning more? Take a platform tour today!
