10 Wedding Influencers to Follow for Innovative and Inspiring Bridal Content
Social media has evolved beyond a space for sharing engagement and honeymoon snaps—it’s now a powerful tool that’s revolutionizing wedding planning. From Pinterest boards to Instagram-worthy venues, couples are increasingly turning to online resources and technology to craft their dream weddings. In the US and Canada, nearly half of engaged couples are diving into video content for tips, tricks, and inspiration. In this post, we’re spotlighting 10 wedding influencers who are at the forefront of this digital wedding renaissance. These creators are helping couples navigate everything from the perfect dress to the most stunning floral arrangements.
10 Wedding Influencers to Help Inspire Your Big Day
1. Claire (@gritandgraceeventsco)
Instagram: 2.9K Followers
TikTok: 1.2M Followers
Claire, the creative force behind @gritandgraceeventsco, is a Southern California wedding planner. With a TikTok following of over 1.2 million, Claire shares her expert trend predictions and offers advice on how to achieve the perfect wedding day. Her content goes beyond planning tips, delving into popular wedding prep ideas that resonate with today’s couples. Claire has also launched an all-new online course, “Everything You Need to Know to Bring Your Dream Day to Life.” This comprehensive virtual wedding coordinator course features guided video trainings, downloadable spreadsheets, timeline generators, and more—equipping couples with all the tools they need to plan their wedding with confidence.
@gritandgraceeventsco No. 3 is a hot take but, honeslty doesn’t make it less true tho #weddingdayinspo #weddingtiktok #weddingday #engagedaf #shesaidyes ♬ Music For a Sushi Restaurant – Harry Styles
2. Kennedy Bingham (@gowneyedgirl)
Instagram: 96.5K Followers
Pinterest: 16.4K Followers
TikTok: 1.2M Followers
Kennedy Bingham (@gowneyedgirl) is a Los Angeles-based bridal stylist redefining what it means to be a bride. She launched Gown Eyed Girl in 2020 to highlight the diversity and innovation in bridal fashion that was often overlooked. Since then, her brand has become a beacon for non-traditional brides, showcasing an array of stunning wedding gowns, pantsuits, jumpers, and sets that cater to every style. On TikTok, Kennedy’s content—ranging from “Wedding Dresses I’d Wear Throughout a Pirate Movie” to “The Zodiac Signs as Wedding Dresses”—offers both inspiration and entertainment. Kennedy has partnered with leading brands such as Michael’s Craft Stores, Bumble, and Netflix, and more!
@gowneyedgirl for love stories written in the stars 💫 all gowns from @Karoza Bridal #bride #bridal #wedding #weddingdress #bridalstylist #engaged #zodiacsigns #weddinggown #bridaltiktok ♬ The Loneliest Time – Carly Rae Jepsen & Rufus Wainwright
3. GlamByGilly
Instagram: 224K Followers
TikTok: 521.1K Followers
YouTube: 11.3K Subscribers
GlamByGilly is the go-to expert for Indian bridal makeup, offering a wealth of techniques and styles that are sure to make any bride’s day unforgettable. In the world of wedding influencers Gilly specializes in Punjabi bridal looks, blending traditional elegance with contemporary flair. Her extensive portfolio showcases a range of stunning makeup styles, ensuring every bride can find the perfect look. Gilly’s expertise has led to partnerships with brands like Urban Decay and MAC, reflecting her status as a top choice for brides seeking professional, high-quality makeup services.
@glambygilly I cannot believe my wedding is coming up 🥹 #grwm #grwmmakeup #getreadywithme #makeuptiktok #weddingmakeup #desiwedding #desitiktok #indiantiktok #punjabitiktok ♬ love nwantinti (ah ah ah) – CKay
4. Lynea D’Aprix
Instagram: 294K Followers
Pinterest: 172.5K Followers
TikTok: 581.2K Followers
YouTube: 61.6K Subscribers
Lynea D’Aprix, the founder of The Wedding Talk, is on a mission to inspire, educate, and simplify the wedding industry. As a wedding photographer and planner, Lynea brings a wealth of expertise to every aspect of wedding planning. She’s also the author of 10 Steps To Planning A Wedding, a guide that helps couples navigate wedding planning. On her social platforms, Lynea shares tips, from perfecting your poses to finding affordable, high-quality vendors. Whether you’re getting married or working in the industry, Lynea’s socials will arm you with tips and inspiration.
@lynea.daprix Wedding Pose Ideas #weddingposes #weddingphotographyideas ♬ original sound – Lynea D’Aprix
5. Lauren (@PlanWithLaur)
Instagram: 36.2K Followers
Pinterest: 1.2K Followers
TikTok: 51.8K Followers
YouTube: 31.4K Subscribers
Lauren (@PlanWithLaur) turned the unexpected downtime of 2020 into a thriving platform where she shares her wedding planning journey with millions. After getting engaged, she found herself navigating the complex world of wedding planning, quickly realizing how overwhelming it can be. Through her content, Lauren offers couples the support they need, sharing practical tips and insights that can shape their wedding decisions and alleviate stress. Whether you’re planning a wedding now or just curious about the industry, Lauren offers unique content across her social media channels to suit your needs. On TikTok, you’ll find tips and ideas inspired by real weddings, while her Instagram features a mix of bridal fashion, behind-the-scenes glimpses, and snapshots of life in NYC. On YouTube, Lauren shares bi-weekly videos that dive into her life as a wedding content creator.
@planwithlaur 5 wedding morning must haves – rapid fire 🔥 #weddingtips #weddingplanning #weddingmorningtips ♬ original sound – Laur | Wedding Content Creator
6. Steve Moore
Instagram: 114K Followers
Steve Moore’s expertise and creativity have earned him recognition as a top wedding planner by Martha Stewart, VOGUE, BRIDES, and Harper’s Bazaar. As the founder of Sinclair & Moore, established in 2002, Steve remains the visionary behind the company, focusing on the creative aspects while overseeing operations, development, and team management. Steve brings a unique, multifaceted approach to wedding planning, working closely with vendors to advocate for his clients and ensure every detail is perfect. Alongside his wife, Jamie Sinclair Moore, co-owner of the company, Steve has created countless celebrations across the the world. Together, they balance their thriving business with the joys of raising three children.
7. Courtney Lynn (@TheFinanceBrides)
Instagram: 149K Followers
TikTok: 562.6K Followers
Courtney Lynn, known as @TheFinanceBrides on social media, is dedicated to sharing bridal and wedding content that suits every budget. Her videos cover a wide range of topics, from creative wedding cake alternatives and proposal outfit ideas to the latest bridal makeup trends. Courtney’s content is perfect for brides-to-be looking for inspiration that won’t break the bank. On TikTok, she also features a popular short series offering bridesmaid gift ideas, guest favors, DIY makeup tips, and more. Whether you’re planning a large event or an intimate celebration, Courtney provides practical and stylish advice to help make your wedding dreams a reality without the financial stress.
@thefinancebrides Lucky in love🥹🍀💍🤞🏼 #weddingtiktok #weddingguestfavors #weddingplanningtips #weddingtok💍 #weddingguestfavor #weddingfavors #weddingfavorsdiy #weddingfavorsideas #diyweddingfavors #diyweddinggifts #lotteryticket #luckyinlove #weddingguestgifts #weddingbudgettips #weddingplanningideas #bridetobe #diybrideinspo #2023brides #2024brides #greenscreen ♬ original sound – The Finance Brides
8. Alysia Cole
Instagram: 69.8K Followers
TikTok: 188.9K Followers
Alysia Cole, a passionate Plus Size Bridal Stylist and creator of the #UnhingedBridalStyling series, has a love/hate relationship with the wedding industry. After years of working as a bridal stylist in boutiques across the country and helping hundreds of engaged clients find their dream dresses, Alysia became acutely aware of the industry’s shortcomings. Many of her clients expressed frustration with how difficult it was to navigate, its lack of inclusivity, and the disconnect between traditional wedding norms and the values they wanted to reflect on their special day. Motivated to make a change, Alysia began offering personal style consulting as a wedding insider committed to breaking these barriers. She is dedicated to helping people of all sizes, genders, and backgrounds find a wedding look that is uniquely theirs, making the shopping process affirming, accessible, and, most importantly, fun.
@alysiacolestyling If youre looking for something a little more fanciful when it comes to your wedding dress @lorienbridal is a DREAM. #nontraditionalwedding #nontraditionalweddingdress #colorfulweddinggown #plussizeweddingdress #blackweddingdress #whimsicalweddingdress #plussizeblackdress #plussizeweddinggown #plussizenearlywed ♬ Beautiful – Alan-T
9. Georgie Mitchell
Instagram: 78.5K Followers
TikTok: 98.8K Followers
UK-based Georgie Mitchell has been immersed in the wedding industry since 2011. As the founder of Georgina Rose Events, she combines her extensive knowledge with a personal touch. Having recently tied the knot on New Year’s Eve 2022, she knows firsthand the challenges couples face during wedding planning. As a result, Georgie is committed to guiding couples through the process with her expertise and without the stress. Georgie regularly shares practical tips, behind-the-scenes glimpses, and unfiltered advice across her social media, providing valuable content to help couples navigate their wedding journey. She is also the author of It’s Your Wedding and the voice behind The Unfiltered Bride podcast, where she dives deeper into all things wedding.
@georginaroseevents To Do PART 1 – The night before your wedding! 🖊 take notes. #weddingtips #weddingideas #nightbeforemywedding #weddinginspo #weddingguru #weddingmusthaves #tipsforbrides #2023bride #bridalfyp #weddinghacks ♬ original sound – The Wedding Planner
10. Sarah McKenzie
Instagram: 19.1K Followers
TikTok: 170K Followers
Sarah McKenzie, a newlywed who tied the knot in 2023, is your source for all things bridal beauty and style. Sarah shares her journey through a variety of hair tutorials and wedding dress inspiration that she curated while preparing for her big day. Her content is perfect for brides looking to perfect their wedding day look, offering step-by-step guides on creating stunning hairstyles and showcasing a wide range of bridal dress ideas to help you find the perfect gown. Whether you’re in the early stages of planning or putting on the final touches, Sarah’s insights are sure to inspire.
@sarah.anne.mckenzie Wear this to the beach, brunch, or bachelorette #buntutorial #legallyblonde #hairtok ♬ original sound – Mary
Discover the Benefits of Influencer Partnerships Through Captiv8
Whether you’re seeking inspiration for your own wedding or aiming to elevate your brand’s presence in the bridal industry, partnering with wedding influencers can provide invaluable insights and exposure. At Captiv8, we can help your brand connect with niche creators such as wedding influencers to reach your target audience. By tapping into the world of wedding influencers, you can enhance your brand’s visibility and establish a meaningful connection with potential customers. Interested in learning more? Take a platform tour today!
