10 Snapchat Influencers Who Are Captivating Gen Z and Millennial Audiences
Snapchat is a powerhouse for engaging with Gen Z and Millennial audiences, reaching an impressive 90% of 13-24 year olds and 75% of 13-34 year olds across over 25 countries. As a result, this widespread influence makes Snapchat an essential platform for brands and creators looking to connect with these key demographics. At the heart of Snapchat’s vibrant ecosystem are its Snap Stars—public figures and creators who bring some of the most captivating and diverse content to the platform. Whether it’s the latest trends in beauty and fashion or insightful recipes and workouts, Snap Stars provide a window into a wide range of interests and lifestyles. In this blog, we’re excited to highlight 10 must-follow Snapchat influencers who are making waves with their engaging content.
10 Snapchat Influencers to Follow
1. Katie Austin
Snapchat: 489K Subscribers
Katie Austin is a dynamic fitness personality, recipe developer, and creator of the Katie Austin app, with over 2 million followers across social media. A former Division I lacrosse player at USC, Katie has successfully followed in her mother Denise Austin’s footsteps to build a robust fitness brand. Featured on major shows like TODAY, Rachael Ray, and Tamron Hall, she is also a Sports Illustrated Swimsuit model. In addition to her fitness endeavors, Katie has co-hosted a show on FOX SportsWest, hosted at the Super Bowl and NBA Awards, and was recognized on Create + Cultivate’s Top 100 Women in Digital List. She engages her audience on Spotlight and Stories with daily vlogs covering lifestyle, food, and fitness.
2. Matt Friend
Snapchat: 91.96K Subscribers
Matt Friend is a vibrant comedian, actor, and red carpet sensation who is actively engaged across both Spotlight and Stories on Snapchat. As an American stand-up comedian, actor, and impressionist, Matt brings a unique blend of humor and insight to his work. Notably, he will serve as a Blue Carpet correspondent for Snapchat at the Democratic Convention, alongside Peter Hamby of Good Luck America. With over a million followers across social media, Matt has made notable appearances on prominent platforms including The Howard Stern Show, MSNBC, Today, and Jimmy Kimmel Live.
3. Hannah Stocking
Snapchat: 1.55M Subscribers
Hannah Stocking is an American comedian and internet personality who initially gained fame on Vine and now boasts over 1.5 million subscribers on Snapchat. A multi-talented writer, director, and actress, Hannah combines her background in chemistry and biology with her comedic flair to make science engaging and accessible. She has created two original series: The Science of Beauty and Science Party with Hannah Stocking. Her Snapchat content continues to entertain and educate millions, blending humor with scientific insight in her distinctive style.
4. Trevor St. Agathe
Snapchat: 31.6K Subscribers
Trevor St. Agathe, a player on The Circle US (Season 4), brings his engaging personality to Snapchat. Here, he shares insights into his life in Atlanta, focusing on family, fatherhood, and lifestyle. His Snapchat presence offers a glimpse into his everyday experiences. Before his own stint on the show, Trevor’s wife, DeLeesa St. Agathe, famously catfished as him during The Circle US (Season 2). Through his Snapchat content, Trevor connects with his audience by providing a candid and relatable look at his journey as a father and his lifestyle.
5. Allegra Paris
Snapchat: 44.7K Subscribers
Allegra Paris is a dedicated trainer, swimsuit model, and the owner of Bikini Body, with over 44K subscribers on Snapchat. As a passionate fitness expert and nutrition coach, Allegra emphasizes that fitness is more than just physical activity—it’s a vital tool for supporting mental health. Certified in personal training, nutrition coaching, prenatal and postpartum training, she is also skilled in recovery techniques like progressive dynamic stretching, yoga, and percussive therapy. Through her Bikini Body app, Allegra offers hundreds of easy-to-follow workouts tailored for all fitness levels, helping her followers achieve their health and wellness goals.
6. Chantel Jeffries
Snapchat: 4.31M Subscribers
Chantel Jeffries is an American DJ and model who is actively engaging her audience across both Spotlight and Stories on Snapchat. With a whirlwind career that has taken her around the globe, Chantel has developed a deep and diverse understanding of music, from Euro-house to dancehall. Consequently, her global travels and boundless curiosity have shaped her unique sound, making her a standout in the DJ world. Through her Snapchat, Chantel shares her experiences, music, and insights, connecting with fans in a dynamic and authentic way.
7. Rick Lox
Snapchat: 220K Subscribers
Rick Lox is a seasoned food reviewer known for daily restaurant reviews, from affordable eats to Michelin-starred dining. His honest reviews and candid commentary have earned him a loyal following. Rick began sharing his food journey while working full-time as the head of a social media marketing agency. His engaging and insightful content has made him a prominent presence on Snapchat, where he provides candid food reviews and must-visit restaurants. Whether exploring hidden gems or acclaimed dining establishments, Rick brings his audience along for a culinary adventure like no other.
8. Katie Feenney
Snapchat: 1.1M Subscribers
Katie Feeney is a vibrant presence on Snapchat, where she actively engages her audience with lifestyle, food, and college vlogs. With over 13 million followers across social media, Katie has quickly made a name for herself as a rising sports journalist. Currently a junior at Penn State, she has already achieved significant milestones, including becoming the Washington Commanders’ first-ever social media correspondent and a White House correspondent for AKSM Media. As one of the early adopters of Snapchat’s Spotlight feature, Katie leveraged her creativity to become one of the highest earners on the platform.
9. Alyssa McKay
Snapchat: 2.14M Subscribers
Alyssa McKay is a content creator on Snapchat, where she engages her audience with daily vlogs and beauty routines. She initially gained fame on TikTok for her lip-sync videos of scenes from popular TV shows and movies. In 2021, Alyssa transitioned from personal use of Snapchat to creating a public profile. Here, she shares content as if snapping her best friend. Her social media success opened doors to acting, including a role in the feature film Leave No Trace. Additionally, Alyssa contributed to the podcast The Royals of Malibu, which became one of Apple’s most popular podcasts in 2023.
10. Kellie Sweet Darby
Snapchat: 282.3K Subscribers
Kellie Sweet Darby is a dynamic media mogul, wife, and mom. As the host of The Honest Truth Podcast, Kellie offers a platform where bold and diverse voices share their unfiltered stories. Her podcast goes beyond typical narratives, diving deep into the victories, defeats, and gritty moments of self-discovery. Whether through her podcast or daily content, Kellie is all about real talk that challenges, inspires, and connects with her audience.
Maximize Your Influencer Strategy with Captiv8 and Snapchat’s API Partnership
In conclusion, the ten Snapchat influencers we’ve highlighted showcase the incredible diversity and talent present on Snapchat. From engaging lifestyle content to sports content, these 10 Snapchat influencers can help brands connect with Gen Z and Millennials.
Captiv8’s strategic partnership with Snapchat as an API Partner represents a significant advancement in influencer marketing. Through this collaboration, brands are empowered to leverage Snapchat’s Creator Discovery API. As a result, brands are granted unparalleled access to vital metrics and insights on Snap Stars. As Snapchat continues to be a leading platform for younger generations, this partnership will enable brands to harness the full potential of the platform. Interested in learning more or looking to connect with Snapchat influencers? Connect with us today!
