Tag: snapchat

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Influencer Marketing News: Snapchat is Paying Spotlight Users $1 Million Per Day

As we previously mentioned in 2021 Influencer Marketing Trends, one of the key trends to watch this year would be the continued growth of short-form content. Snapchat’s Spotlight feature was created to compete with TikTok. In order to gain ground on their competitor, Snapchat came up with an interesting incentive. Snapchat is rewarding $1 million…

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Youtube with new ‘Made For Kids’ Policy and the Latest in Industry News

Between Youtube, Snap, and Pinterest, here is the latest industry news this week to know for your next influencer marketing campaign: Youtube announced yesterday that they are introducing a ‘Made for Kids’ content policy.  The news comes from a long time complaint filed with the Federal Trade Commission (FTC) which argued that Youtube was violating…

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Snapchat: Slow & Steady Wins the Race

Last year, Snapchat was written off by many a trade publication. However with its Q4 2018 earnings recap, Snapchat surprised not only Wall Street (stock jumped a surprising 18% after the announcement), but also skeptical brand marketers. Here were some highlights from Snapchat’s last year: After two quarters of losing daily active users, Snap was…

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Instagram, Spectacles, and the Future of Snapchat

Snapchat and Instagram are increasingly locked in a competition to get more consumers, creators, and advertisers using their platform. Who will prevail? (AdamPrzezdziek, Flickr) Last week, we took a closer look at Instagram’s new carousel feature as we examined the opportunities it offers to brands and creators looking to drive engagement. But it’s hard to…

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