Dissecting the Social Strategies of 10 Influencer-Backed Mother’s Day Campaigns
With Mother’s Day just around the corner, our feeds have been filled with Mother’s Day campaigns. As brands strive to connect with audiences, we’ve taken a closer look at 10 standout campaigns that leveraged influencer partnerships to amplify their messages. Using the Captiv8 platform, we’ve examined the metrics behind each campaign, uncovering the strategies that drove engagement and resonance. From heartfelt tributes to innovative collaborations, these campaigns offer insights into the evolving landscape of influencer marketing and its impact on seasonal celebrations.
1. Joma Jewellery’s TikTok Collab with Poppy Hollins Touched Millions
Through a TikTok video, Joma Jewellery and Poppy Hollins leveraged the emotional appeal of Mother’s Day to connect with viewers. With an impressive 220.9K likes, 2.4M views, and a 12.93% engagement rate, the campaign achieved significant reach and impact. The video, featuring partner Jay Porter and their two children, conveyed a heartfelt message of appreciation and love, aligning with the sentiments of the occasion. By integrating a bracelet from Joma Jewellery into the narrative, the campaign effectively showcased the brand while fostering genuine emotional connections with viewers. This blend of authenticity, emotion, and product integration contributed to the campaign’s success, demonstrating the power of storytelling in influencer marketing.
2. Macy Thompson Embraces the ‘Cool Mom’ Trend in TikTok Collab with Juicy Couture
Macy Thompson and Juicy Couture have teamed up to define what it means to be a “cool mom”. In their TikTok video they drew inspiration from the trend popularized by the movie Mean Girls. Macy leans into the persona of the cool mom while highlighting the importance of a signature scent. This TikTok video garnered 9.8M views and an engagement rate of 34.66%. Channeling the pink sweatsuit aesthetic synonymous being a “cool mom,” Macy’s mother also makes a appearance. As Macy reflects on her mother’s influence, Juicy Couture’s signature fragrance seamlessly become the focal point of the storyline.
3. Nimi Blackwell Partners with Tiffany & Co. for a Timeless Mother’s Day Gift
Renowned for her expertise in luxury, beauty, and fashion, Nimi Blackwell joins forces with Tiffany & Co. this Mother’s Day. She assists them in unveiling the Rose Gold Intense collection in an Instagram carousel. The collaboration showcased the timeless allure of Tiffany & Co.’s latest offering—a symbol of love and appreciation for mothers everywhere. With over 25K likes and a 5.12% engagement rate, the carousel conveyed the sentiment that some bonds transcend time, making the Rose Gold Intense collection the perfect embodiment of love for this special occasion.
4. Emma Hothersall and New Look Team Up for a Trendy Mother’s Day
Emma Hothersall, known for her fashion-forward content on Instagram, teamed up with fashion brand New Look to celebrate Mother’s Day in the UK. In an Instagram Reel, Emma and her mother showcase their bond by donning matching outfits from New Look. They then invited followers to share their favorite looks and how they plan to spend Mother’s Day. With over 509K views and 25K+ likes, this collaboration highlights the trendy offerings from New Look while fostering a sense of connection and engagement among followers. Comments feature as they share their own stories and experiences surrounding this special occasion.
5. Giovanna Fletcher’s Mother’s Day Bouquet Build!
Lego teamed up with English blogger, podcaster, and author Giovanna Fletcher to celebrate Mother’s Day with creativity and flair. In an Instagram post, Giovanna shares her joy in building the Lego Icons Flower Bouquet. With over 15.9K likes and 525K views, the post captured the essence of Mother’s Day gifting with a playful twist. As she fuels her passion for floristry and creativity Giovanna invites followers to join her in rediscovering the joy of crafting and gifting.
6. Tiffany Ashley Williams and Happy Wrap Make Gift-Giving Memorable
Parenting influencer Tiffany Ashley Williams partnered with a personalized gift wrap brand, Happy Wrap, showcasing their products in an Instagram post featuring herself and her mom. Tiffany’s post received over 95K impressions, 13.7K likes, and boasted an engagement rate of 4.91%. Within her caption, Tiffany commended the charming designs offered by Happy Wrap alongside the practical advantages of using their products. By facilitating early present deliveries and enhancing overall preparedness for special occasions like Mother’s Day, Tiffany’s endorsement emphasized the brand’s value beyond its aesthetics.
7. @greyandmama’s Grey Picks the Perfect Mother’s Day Gift from Kate Spade
In a heartwarming collaboration, the @greyandmama partnered with fashion brand Kate Spade. They first gained recognition for their viral TikTok video series, “Thank you mama,” which captured hearts across the internet and crowned Grey with the title of politest child on TikTok. Grey played a central role in this collaboration, as Kate Spade asked to spoil mama for Mother’s Day. With over 119K views and 10.9K likes, Grey’s impeccable taste shined through as he handpicked selects for his mom. His choice of a yellow purse, described as “happy, just like you,” melted hearts and reinforced the idea that every mama deserves a special treat on Mother’s Day.
8. Paris Volsch Unveils Mother’s Day Picks with Dossier Perfumes
Fashion and beauty influencer Paris Volsch has teamed up with Dossier to spread some Mother’s Day cheer with an Instagram Reel. With over 10.1K likes and a 3.87% engagement rate, Paris’s post garnered attention and admiration from her followers. In the Reel, Paris highlights the importance of spoiling mom with a gift for Mother’s Day. She encourages her audience to head to Dossier’s page to shop for the perfect Mother’s Day gift. In the process, she emphasizes the need to act fast to secure something special. Paris features two scents in her Reel: Fruity Jasmine and Fruity Magnolia. Fruity Jasmine, inspired by Dior’s J’adore, is a fabulous floral scent perfect for anyone. Fruity Magnolia, inspired by Versace Bright Crystal is a soft floral fragrance ideal for those who prefer something gentle.
9. Sharon Joy Israel Torello and Daughter Shine in Matching SHEIN Overalls
Makeup artist Sharon Joy Israel Torello spread some adorable vibes with her latest Reel, featuring her daughter in matching SHEIN overalls. With 9.2K likes and an impressive 9.23% engagement rate, the post captured hearts and sparked joy among her followers. Sharon’s creative collaboration with her daughter not only showcased their matching outfits but also highlighted the bond between mother and child. This charming Reel added a touch of sweetness to the SHEIN overalls. Once again it is proven that fashion is even more delightful when shared with loved ones.
10. Keiko Lynn’s Mother’s Day Brunch with HomeGoods Wows Audiences
Keiko Lynn teams up with HomeGoods for a delightful Mother’s Day celebration in their latest Instagram Reel. In the Reel, Keiko and Bobby host a charming Mother’s Day Brunch with Home Goods, showcasing their love for celebrating moms in style. This brunch garnered 56.9K views and 9K likes with a 3.43% engagement rate. Keiko shares her affinity for associating “Mother’s Day” with “brunch,” setting the stage for a memorable gathering. Unlike previous years, where she hosted a casual bagel board party, this year, Keiko elevates the experience by curating unique table settings with individual pieces from HomeGoods.
Everything is a HomeGoods find, from linens to cookware, dishes to vases, and even Bobby’s oven mitts and flower-shaped butter molds. HomeGoods’ vast collections allowed Keiko to achieve the exact look she desired at a great price. Keiko invites her followers to see more in her stories and encourages them to explore their local HomeGoods.
Lessons from Influencer-Backed Mother’s Day Campaigns
In conclusion, the exploration of these 10 influencer-backed Mother’s Day campaigns has shed light on the diverse strategies employed by brands to resonate with audiences during this special occasion. Each campaign showcased the power of influencer marketing to connect with consumers on a personal level. As brands continue to leverage influencers to drive engagement and sales, platforms like Captiv8 provide resources for executing successful campaigns. With its best-in-class software and award-winning services, Captiv8 empowers brands to discover the perfect creator for your campaign and track campaign ROI in real time. Interested in learning more? Take a platform tour today!
