Affiliate Marketing Success: Navigating Rules and Regulations

Affiliate marketing can be very profitable, but it’s important to follow the rules and regulations to maintain good standing with brands and avoid violations. Here are three important rules to be aware of:

Disclose you affiliation

Federal Trade Commission (FTC) guidelines require that you clearly disclose your affiliation with the product or service you are promoting.  If you are paid to endorse a product, earn commission from the sale of a product, are given a free gift from a brand, or receive any type of perk, you must provide a disclosure on your post. It can be as simple as adding #ad to your hashtags.

Avoid copyright infringements

The Digital Millennium Copyright Act of 1998 is a federal law that protects copyright holders from the unlawful reproduction, use, or distribution of their works. Don’t use copyrighted videos, music, or other recorded materials unless you secure the licensing rights from the copyright holder. Social media platforms can suspend or terminate your account in the event of repeat violations.

Don’t make false claims

Don’t exaggerate product benefits or mislead your audience with false claims. Provide accurate information to help them make informed decisions.

Following these guidelines will keep you in good standing while participating in affiliate marketing programs. 

If you have other questions about affiliate marketing rules and regulations, please reach out to help@captiv8.io.