Grow Your Channels Through Better Engagement
As you start to build your following on socials, you might notice some fluctuations in the numbers as followers come and go. This churn is pretty standard for most creators but there are ways you can mitigate the departure rate.
Followers are more likely to stick around if they feel a sense of belonging or community. One proven way to give followers what they need is to engage with them. If you connect with them and they feel heard, they are more likely to stick around and become community advocates for your personal brand.
Engagement is a powerful tool but it can also be very time consuming and emotionally draining. We have a few ideas for finding an engagement strategy that increases interactions between you and your followers.
Respond to comments/questions
If you get a lot of comments or questions on your posts, make an effort to respond to as many of them as possible. Even if you can’t respond to all of them, simply adding a personal note that addresses all of your followers in the comment section shows you care about your following and want to engage with them. Think of the comments section as an opportunity to reinforce your authenticity. It will make you a part of the conversation and shows you enjoy being a part of the community you started.
Collaborations and cross-promotions
Teaming up with another Creator will allow exposure to a new audience and new opportunities for engagement. You can also use affiliate marketing campaigns as an opportunity to tap into a brand’s fan-base.
Create posts that drive interaction
Asking questions of your followers or hosting an Ask Me Anything (AMA) session is a good way to get followers to interact with you. Having some kind of call to action in your posts will also give your followers an opportunity to speak up and engage. Contests or giveaways are also techniques to drive higher engagement.
Authenticity is key
It may sound cliche but followers are more likely to engage with someone who shares real emotions and important moments in their lives. Presenting genuine excitement and positive energy will attract loyal followers who want to share your content with others.
Create content that triggers an emotional response
Followers want to feel something when they look at your content. That feeling could be desire, joy, curiosity or any number of emotions. The point is, your posts need to make them feel something so they will want to comment on and share your content.
These strategies can definitely help you step up engagement but don’t forget to cover the basics. Tagging and Hashtagging are always going to be important considerations to help followers find you and engage with your content so they can be part of your community and your conversation. Don’t be afraid to get onboard the trend-train either. Bringing your own unique perspective to trending topics can be conversation starters for your followers.
Finding the best engagement strategy for your personal brand will be much easier if you have access to your analytics. Knowing what is working and what isn’t will help you revise your strategy. Captiv8’s Creator Dashboard gives you access to all the numbers and data you’ll need to maximize engagement and build an active and loyal community of followers.
About Catpiv8
Captiv8 is the premier creator marketing platform that harnesses the power of AI to connect creators to their favorite brands and allows you to take ownership of your career. With a diverse suite of tools, the creator dashboard helps you construct a unique profile based on your social media background, interests, and past affiliate marketing experience to help you get discovered. Using the creator dashboard’s intuitive workflow, you can join campaigns, manage offers and deadlines, track payments, and streamline the brand approval process. Through the dashboard’s audience insights, you get all the metrics and data necessary to elevate your personal brand and maximize your earning potential.
