Instagram stories are an authentic way to showcase your brand in a personable manner in front audiences. The many different tools available through Instagram Stories provide fun ways to interact and engage with audiences. Instagram Story “Polls” have become a very popular way for brands to not only get to know their audience but also gain valuable feedback directly from the voices that matter the most – followers and potential customers. If you’re looking for better ways to utilize this tool, here are 4 tips we recommend
1.Use IG Polls to better understand your audience
Polls are a perfect way to see how your audience thinks or feels about anything these days! Brands like Forever 21 and Ikea leverage polls to see what their audience likes and to help steer content and gauge interest. Let your audience feel like experts by asking questions such as their color or product preferences through several polls on IG stories.
2. Share the tea!
Who doesn’t love a good chat these days? *sips tea* Ask your audience a relatable question about your product that drives conversations and is thought-provoking. This can help your audience drive engagement and conversation around your brand For example: Are you #TEAMJACOB or #TEAMEDWARD? Cue: Convo!
A great example of a brand whose utilizing IG polls to gage fan interest is Netflix. Netflix utilizes polls to drive engagement for a new show or movie to create buzz and excitement around the release.
3) Pop Quiz: Test your audience
(Okay, we get it – this isn’t a IG poll sticker, but it’s one of our favorite stickers.) Put your audience to the test! See how well your audience knows your brand or simply ask them questions that generally relate to your brand to further audience feedback. You can ask questions through IG polls or even use the quiz sticker for multiple choice questions.
4) Feedback, Feedback, and More Feedback
There is always room for improvement, in this case who better to ask for feedback than your brands’ followers? Not only do you get a better understanding of what your customer really wants, but can also implement feedback within your content strategy or future product releases.
Swimwear company, MimiHammer uses polls to see which design their fans like more driving future product roadmaps.
Eager to learn more tricks to help your brand win in 2020? Reach out to Captiv8 and let’s chat!