Influencer Marketing FAQs: 2020 Edition

By now In 2020, Influencer Marketing is poised to hit $2.3 billion, . However, there are many people who are new to the industry and who may have some questions on how to get started. As a way to help others better understand the Influencer Marketing industry, we have compiled a few questions to share with our readers. Here are 3 common Influencer Marketing questions:

What Gives Higher ROI Micro vs. Celebrity Influencers?

There are a variety of ways to get in touch with influencers. The first and easiest way is social media. Yes, sliding into ones DMs is still a method to attempt influencer outreach. Many influencers will also have contact options on their social profiles, if you want to get directly in touch. The second way to connect with an influencer is to go through a formal route, which may include reaching out to their representation. Representation can often come in the form of a manager or talent agent. Many influencers are represented by talent agencies, and it’s an effective way to pitch formal brand partnerships. The third way to connect with influencers is to utilize creator discovery tools, such as those that Captiv8 offers. Platforms similar to Captiv8 allow brand managers to reach out and communicate with talent, making this process easy, professional, and seamless.

Is Influencer Marketing Expensive?

Yes and no, depending on your budget and the type of influencer you choose to activate. There is no defined or standard rate across the board for influencers, and so unfortunately there is no formula that can be shared. Many factors are taken into consideration when understanding influencer rates for branded content. Follower count, engagement rate of content, production costs, and more can all factor into an influencers going rate. It can be a combination of many factors, or a simple factor alone. Ex. the higher the follower count the higher the cost an influencer may charge. There are influencers of many follower counts and sizes so the good news is – you can shop around and make sure that the influencer you choose provides value that justifies their rates.

How do we determine if an influencer campaign was successful or not?

Setting up campaign goals and expectations means defining KPIs and metrics early on, before campaign launch. There are ways to manually track certain base-level metrics such as likes or comments. But to understand campaign success, brands should have access to deeper metrics. Being able to view and report metrics can help you measure success and influencer ROI.

Visit Captiv8.io with more of your Influencer Marketing questions!