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Five Great Holiday-Themed Hashtags

The holiday season is here again. What kinds of content are being shared during this period of family, celebration and fun? And how can you ensure you’re part of the conversation? We did some research into some of the season’s top holiday-themed hashtags and ran them through our Captiv8 insights tool. Based on this, here’s five holiday hashtags you should be considering for your end of year campaign:

  • #christmastree – is there any more iconic symbol of Christmas than the annual holiday tree? With more than 1.6 million contributors, and 2.5 million posts over the past 30 days, the hashtag #christmastree has proven to be one of the holiday season’s most popular topics. Whether you’re showing off your family next to the tree, or sharing some creative decorating skills, this holiday hashtag is kind of a no brainer.
  • #winterwonderland – for many residents of the northern hemisphere, the holidays are the time of year when the cold arrives. But cold isn’t necessarily a bad thing. Many social users look forward to the opportunity to get cosy, build a snowman, or enjoy some outdoor winter fun. That’s why the hashtag #winterwonderland is a great one to use, racking up more than 1 million contributors and 2.1 million posts in the past 30 days. You could show off the beautiful snowfall or celebrate winter fashion and outdoor activities.
  • #holidayparty – No matter what religion or culture you come from, the holidays are a period of celebration, with many social users getting together with family, friends and coworkers to create some good cheer. That’s why #holidayparty is a great hashtag to use on social: according to Captiv8 analysis, the topic has more than 330,000 contributors and 630,000 posts in the last 30 days. You might use the hashtag to share some playful fun with your followers, or help inspire your followers with some holiday entertaining and decorating tips.
  • #hannukah – Christmas may get much of the social attention when it comes to the holidays, but for many social users, the end of the year is actually time for Hannukah. For those marketers and creators hoping to share their Hannukah excitement, the #hannukah hashtag is the most popular spelling of this popular annual Jewish holiday, accumulating 48,000 contributors and more than 78,000 posts. How do you celebrate Hannukah on social? You could make a Hannukah-themed pop culture pun, or consider getting into the Hannukah spirit with your pets and fellow humans.
  • #newyearsresolution – the holidays aren’t just about religion. They’re also a great time to reflect on the year that’s passed and think about goals for the year ahead. The hashtag #newyearsresolution is one of the preferred ways to share content related to end of the year reflection, with 150,000 contributors and 264,000 posts in the past 30 days, two stats that are definitely going to go up as we get closer to the end of 2017. You might offer a more reflective post like this one, or encourage your followers to reach for their goals in the year to come.

What holiday-themed social content will you be posting this year? If you’re still looking for last-minute ideas, be sure to reach out to the Captiv8 team if you need insights or want to brainstorm concepts.

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