Because of the high interest in this topic among brands active in the influencer marketing space, we wanted to revisit this question as the competitive environment continues to evolve. How has the frequency of creators’ posts on Snapchat and Instagram Stories changed between Q1 and Q2 2017? Has Snapchat’s decision not to invest as much time in the creator community caused problems? How does this differ across categories?
First seen on Bloomberg, our overarching finding is that Instagram took the crown and proved to be the favorite of top creators.
- Snapchat usage by top creators declined from q1 to q2 with the # of story posts per day dropping by 20%.
- While Snapchat usage went down, Instagram Stories saw growth with 11% more story posts being published by top creators.
Check out the full Q2 report here.