Influencer Spotlight: Andrew Bachelor (aka King Bach)
One of the more interesting influencer partnerships during this year’s NCAA Men’s Basketball tournament was Final Four-themed sponsorship by hamburger brand Wendy’s. While the company’s road-trip themed online campaign was interesting in its own right, it was also notable for the inclusion of one of social media’s biggest names: King Bach.
Check it out as I go behind the scenes with @Wendys on the #Drive2TheFinal4 #ad https://t.co/gKoU4QUE02
— King Bach (@KingBach) March 31, 2017
Born Andrew Bachelor, this hilarious online personality first rose to fame on the now-defunct 6-second video site Vine, becoming one of the platform’s most popular creators with more than 16 million followers. The multi-talented actor, producer and director has since moved his prank-filled comedy antics to YouTube (more than 2 million subscribers across two accounts), Twitter (over 2 million followers), Instagram (12.9 million followers) and beyond, where he has wracked up equally impressive audiences. Here’s one recent example of the type of content Bachelor posts, which in this case featured a giveaway of an HD television:
What kind of social media engagement does King Bach generate from all these fans? We used Captiv8’s insights to take a closer look at one of his YouTube channels to get a sense of his performance. In the month of March 2017 alone, a time when Bachelor posted just three videos, this social media powerhouse still managed to wrack up an impressive 5.2 million views, including more than 180,000 likes and comments.
Bach’s social media success has not only earned him plenty of likes and a variety of TV appearances, it’s also helped him to rake in some serious cash. In addition to the new partnership with Wendy’s Bach has teamed up with brands like Samsung and BET in the past. Some estimates suggest he was earning as much as $110,000 per 6-second Vine, and other estimates of his YouTube fan base calculate that he likely pulls in as much as $55,000 a year in ad-sharing revenue as well.
Bach’s impressive numbers confirm he is among the top ranks of today’s social media stars. And thanks to social analytics tools like Captiv8, it’s easier than ever to attach real numbers to the content posted by this top-performing digital celebrities.
