What’s Your Resolution?

Jan 09, 2016 - Published by: Andrew Chen

Happy 2016! Who doesn’t kick off January 1 with a good ol’ promise to yourself (and to your followers) with what will change in the New Year? Whether it’s a gym membership, a promise to reconnect with those that matter most or to keep up that hustle…thousands of people went on Instagram in the past two weeks to share their #resolution for 2016.

We took a look at our data to see just what Millennial’s are promising…

Fitness is Top of Mind

Not surprising, #fitness is at the top of the list and health related hashtags (#healthy, #health, #weightloss and #workout) take 5 of the Top 15 spots, showing the majority of posters are promising a healthier lifestyle in the New Year.

Creators Lead the Pack

When looking at the most engaging #resolution posts for New Year’s 2015 (below), it’s clear that brands had the most impact with 7 of the top 10 posts from corporate accounts.

This year Creators have taken over, holding 8 out of the top 10 most engaging posts spots. While we are seeing a lot of corporate accounts successfully engaging with their consumers through Instagram, Creators have really leveraged the platform to connect with their audience and generate a whole new level of engagement.