Captiv8 Resources

Get up to speed on this ever-changing landscape.

Feb 14, 2024 - Reports

2024 Super Bowl Ad Performance [Download]
During Super Bowl LVIII, we analyzed social data to identify the impact of the Super Bowl and it’s topics across…
Continue Reading
Feb 01, 2024 - Blog

Bookmark These Super Bowl Social Media Posts for the Best Brand-Inspired Recipes
With Super Bowl 2024 on the horizon, content creators are teaming up to enhance the game-day experience by sharing brand-inspired…
Continue Reading
Feb 16, 2022 - Events

Super Bowl Ad Cost ROI: What was the Stronger Investment in 2022? Traditional Media or Influencer Marketing
During Super Bowl LVI, we analyzed social data to help measure the impact of the Super Bowl across social media.…
Continue Reading
Feb 07, 2022 - Events

Marketing Strategies for Super Bowl Ads: What Performed Better? Traditional Media or Influencer Marketing
As we approach Super Bowl LVI, brands everywhere are planning for the largest annual advertising event in the United States.…
Continue Reading
Feb 04, 2021 - Influencers/Creators

What the 2020 Charli D’Amelio Super Bowl Ad Means for the Future of Influencer Marketing
After Sabra’s 2020 Charli D’Amelio Super Bowl ad, the future of Super Bowl advertising could look very different. Alongside D’Amelio,…
Continue Reading