Captiv8 Blog

Download the latest influencer trends, TikTok how-to’s, and sign up for our next webinar.

Bookmark These Super Bowl Social Media Posts for the Best Brand-Inspired Recipes

Bookmark These Super Bowl Social Media Posts for the Best Brand-Inspired Recipes

With Super Bowl 2024 on the horizon, content creators are teaming up to enhance the game-day experience by sharing brand-inspired recipes. As influencer marketing continues to be a pivotal way for brands to speak to Gen Z audiences, these Super Bowl social media posts have proven to resonate with the younger generation. From AI-generated guacamole dishes to innovative spins on classic snacks, this group of influencers is set to offer Super Bowl coverage that caters to foodies. Prepare for a culinary adventure as these influencers share Super Bowl social media posts with CPG brand-inspired recipes that are sure to impress.

Donna Kelce x Heluva Good! Dip Seven-Layer Dip

Donna Kelce, mother to NFL stars Travis and Jason Kelce, has joined forces with Heluva Good! Dip to add a flavorful twist to the upcoming Big Game. Together, they’re sharing Donna’s Seven-Layer Dip Recipe featuring the bold taste of Heluva Good! Beyond the recipe, Donna’s creation is part of the Heluva Good! Big Game Countdown Calendar—a 7-day collection of diverse dips and surprises for an authentic game day experience. The collaborative effort has gained traction, amassing over 18K likes and 200+ comments.

Moreover, the impact of Donna Kelce’s involvement extends beyond the immediate collaboration. In the last 30 days, Donna Kelce has been mentioned in over 10% of posts related to Heluva Good!, indicating a substantial increase in brand awareness, recognition, and association.

@britscookin x Ritz Jalapeno Popper Dip

@britscookin, the talented TikTok content creator known for her easy-to-follow recipes, has teamed up with Ritz as part of the #RitzBlitzes campaign. In a mouthwatering collaboration, @britscookin unveils a recipe for Jalapeno Popper Dip which pairs perfectly with Ritz crackers. Her TikTok videos break down the steps, making it accessible for all skill levels. With over 220K likes and 13K saves, this video is only the beginning of Ritz’s Super Bowl campaign.



♬ original sound – britscookin

This partnership is a key element of The Ritz Blitzes campaign, featuring a 15-second television commercial starring quarterback Trevor Lawrence. The commercial showcases Lawrence transforming a lackluster game day tailgate into an unforgettable celebration with the help of Ritz crackers. As part of the broader campaign, the Ritz brand is activating creators such as @kennalovescisco, @jaylinjamess, and more. The ongoing campaign and activations serve to keep the excitement alive by enhancing at-home watch parties and tailgate menus. The diverse array of creators activated adds a dynamic touch to the campaign. Thus, ensuring that Ritz remains at the forefront of enhancing the game day experience for fans nationwide.

@heyimsuie x Avocados from Mexico GuacAImole

Content creator @heyimsuie has teamed up with Avocados from Mexico to promote “GuacAImole.” This groundbreaking AI tool is designed to revolutionize the guacamole-making experience. With more than half of Americans (56%) interacting with AI on a regular basis, this campaign taps into the growing influence of AI. The GuacAImole tool employs image recognition, text input, and image generation to craft personalized guacamole recipes. GuacAImole offers users three distinct approaches: users can upload an image of the ingredients they have, showcase a completed dish, or respond to text prompts. These prompts cover aspects like serving size, flavor profile, and spice level. The result is a tailored recipe, complete with an ingredient list, step-by-step directions, and AI-generated images illustrating the ideal guacamole. 

@heyimsuie Hey! do you want to make this year's Big Game 10x better??? Avocados From Mexico®’s GuacAImole 🥑 generates AI recipes at the click of a button 🤯 Link in my bio and make your own, be sure to share your recipe for a chance to the ultimate Host Like a Pro Party Pack! 🏈 @avocadosfrommexico #BetterBowl #AD ♬ original sound – Suigeneris

The post is part of a larger #BetterBowl campaign. In this campaign, other notable figures such as Jess Palmer, host of ABC’s The Bachelor have posted similar promotions. Over the last 30 days, #BetterBowl has received over 20K engagements on Instagram alone!

Hannah Ann x Velveeta Two Ingredient Queso

Hannah Ann, who rose to fame on the 2020 season of The Bachelor, has teamed up with Velveeta to bring a game-changing queso recipe to her followers for the Big Game. While many of the Super Bowl social media posts shared have more detailed instructions, Hannah Ann’s recipe includes only two ingredients! The collaboration features a simple yet delicious two-ingredient Queso, utilizing Velveeta and ROTEL Original Diced Tomatoes & Green Chilies. This combination promises an easy and crowd-pleasing snack that’s perfect for any gathering. Hannah Ann shares her enthusiasm for this effortless recipe on social media, and the post has garnered over 27K likes. 

@hannahannsluss #ad ♬ original sound – Hannah Ann

This collaboration underscores the versatility and simplicity of Velveeta as a key ingredient in creating delightful snacks.

@southernvibin x Primal Kitchen Buffalo Chicken Volcanos

@southernvibin has joined forces with Primal Kitchen, to showcase a mouthwatering recipe – Buffalo Chicken Volcanoes. This recipe features Primal Kitchen’s Buffalo Chicken Sauce. The flavorful creation not only aligns with Southern Vibin’s signature style but also emphasizes the importance of choosing real, wholesome ingredients. Primal Kitchen’s condiments and sauces are crafted with premium ingredients, making mealtime both convenient and delicious.

@southernvibin Buffalo Chicken Volcanoes!! #Sponsored @Primal Kitchen Foods will bring your game day snacks to the next level!! Get your buffalo sauce at your local costco!! #Superbowl #snacks #primalkitchen ♬ original sound – SouthernVibin🦞

With nearly 15K views, this collaboration resonates with fans of Southern Vibin in addition to those who prioritize authenticity and flavor in their cooking. 

@cookinginthemidwest x Martha White Pizza Crust Pretzel Bites

Luke, popularly known as @cookinginthemidwest, has teamed up with Martha White to bring you an effortless and delicious recipe for Game Day. Luke showcases the versatility of Martha White Pizza Crust in his recipe for Pizza Crust Pretzel Bites. This recipe serves as a perfect appetizer or snack on game day. With over 31K likes and an impressive 14K saves, this video reflects the widespread enthusiasm for Luke’s easy-to-follow recipes and the versatility of Martha White Pizza Crust. 

@cookinginthemidwest #sponsored Pizza Crust Pretzel Bites are an easy appetizer or snack for game day! @Martha White INGREDIENTS 1 pack of Martha White Pizza Crust 1/2 cup of hot water 1 TBSP Olive oil 1/4 cup of baking soda 1/2 stick of butter (4 TBSP) Salt INSTRUCTIONS Mix pizza crust with 1/2 cup of hot water and form into a ball. Brush with olive oil and let sit for 5 minutes. Cut the dough into about 16 bite sized pieces (I cut the dough ball into 3 long pieces and then cut bite sized pieces). Bring a pot of water to a boil. Slowly pour in 1/4 cup of baking soda a little bit at a time (if you pour in too much at once it may boil over). Boil pretzel bites in baking soda and boiling water for 30 seconds. I boiled them in a couple of batches so they weren’t too crowded. Brush with butter and sprinkle salt on top. Bake at 450 for 10-12 minutes. Dip in beer cheese dip and enjoy! Easy Homemade Beer Cheese INGREDIENTS 2 TBSP of butter 2 TBSP of flour 1/3 cup of beer 1/2 cup of milk 1/4 tsp each of salt, pepper, garlic, cayenne, and paprika 1 tsp of stone ground mustard 1 tsp of Worcestershire sauce 1 1/2 cups of shredded cheddar cheese INSTRUCTIONS Melt butter over medium heat. Whisk in flour and keep stirring until it starts to thicken. Pour in beer and stir until it thickens. Add milk, all seasonings, mustard, and Worcestershire. Stir well and add cheddar cheese. Stir until cheese is melted and smooth. #pretzelbites #pretzels #pizzacrustrecipes #appetizers #recipe #easyrecipes #snacks #footballfood #gamedayfood #gamedaysnacks #marthawhite ♬ original sound – Luke

The collaboration is a testament to the impact of social media influencers in the culinary space. Luke’s endorsement is able to introduce Martha White Pizza Crust to a broader audience while capturing the attention of those who appreciate both convenience and flavor in their cooking.

@guttalkgirls x Egg Life Foods Protein Pizza Bites

@guttalkgirls are two sisters dedicated to spreading the importance of gut health and promoting a sustainably healthy lifestyle. The sisters have teamed up with Egg Life Foods for an exciting collaboration that’s perfect for your Super Bowl party. Their recipe for Protein Pizza Bites, emphasizes the significance of gut health without compromising on taste. With over 12K views, these simple, gluten-free bites are designed to be the star dish at your Super Bowl gathering. The secret ingredient? Egg Life Foods’ egg white wraps serve as a simple yet nutritional swap. Packed with over 5 grams of protein each and low in carbs, these wraps add a healthy twist to the classic pizza bites.

The collaboration underscores @guttalkgirls’ mission to guide their audience on a journey toward a healthier lifestyle. 

Nichole Crews x Del Monte Avocado Hummus

Nichole Crews, known as @casadecrews, is a go-to source for quick and easy recipes tailored for busy home chefs seeking flavorful and healthy meals. Partnering with Del Monte Fresh, Nichole has showcased a recipe for Avocado Hummus. This creamy dip, featuring Del Monte Fresh avocados, is not only packed with flavor but also serves as the perfect party essential. 

Whether you’re a sports enthusiast or just there for the snacks, this avocado-infused hummus is a must-try. As a bonus, Crews included a coupon to save on Del Monte Fresh avocados at Publix, making it even easier for her followers to recreate.

Erin O’Brien x Kings Hawaiian Pesto Pizza Sliders

Lifestyle blogger Erin O’Brien is taking #SliderSunday to a whole new level with her collaboration with King’s Hawaiian. Erin introduced the Pesto Pizza Game Day Sliders using King’s Hawaiian Original Hawaiian Sweet Rolls on her TikTok channel. As a long-time fan of King’s Hawaiian, Erin incorporates their iconic rolls into a recipe perfect for Game Day. The result is a perfect balance of salty and sweet, making these sliders an instant crowd-pleaser.

@erinnobrienn Pesto Pizza Game Day Sliders with @KING’S HAWAIIAN #ad 🍕😍 With the big game right around the corner, I’m taking #slidersunday very seriously. I’ve loved King’s Hawaiian Original Hawaiian Sweet Rolls for as long as I can remember and this has quickly become my favorite way to enjoy them! They’re soft, fluffy, and the perfect balance of salty and sweet for this recipe. It doesn’t hurt that they’re done in no time and so simple to make. Hope you love them as much as we do! Here’s the full recipe: Ingredients: 1 pack of King’s Hawaiian Original Hawaiian Sweet Rolls 2 cups low-moisture mozzarella, freshly grated  6 slices provolone cheese 12 slices roma tomatoes 12 slices sopressata 3 tbsp. homemade Pesto plus more for dipping (recipe below) Garlic Herb Butter (recipe below) 1 tbsp. parmesan, freshly grated (for topping) For the Pesto: 2-3 cups Fresh Basil 1 cup freshly grated parmigiano reggiano 3 Cloves Garlic, smashed 2-3 tbsp. Pine Nuts Extra Virgin Olive Oil Salt & Pepper to taste Crushed red pepper to taste 1. In a food processor or blender, combine basil, garlic, and pine nuts. Pulse until fine. 2. Add in half of the parmesan, salt, pepper, and red crushed pepper. Pulse while streaming in olive oil to reach your desired consistency. 3. Add the remaining parmesan and fold into the sauce (this creates a thicker texture) and set aside. For the Garlic Herb Butter: 2 tbsp. Butter, melted 1 tbsp. Italian flat leaf parsley, chopped ½ tsp. Garlic powder ½ tsp. Italian seasoning 1. In a small mixing bowl, add all of the  ingredients and stir to combine. Set aside. Method: 1. Preheat the oven to 375 degrees and lightly grease the bottom of a baking dish. 2. Horizontally slice the King’s Hawaiian Original Hawaiian Sweet Rolls in half. 3. Place the bottom half of the rolls into the greased baking dish and begin layering with the provolone (6 slices), pesto, soppressata, half of the mozzarella (1 cup), tomato slices, and the remaining mozzarella (1 cup). Place the top rolls back on. 4. Brush the garlic herb butter  mixture overtop and sprinkle with parmesan cheese. Bake for 10-15 minutes or until golden brown and cheese is melted. 5. Pull apart and enjoy! #sliders #recipe #gameday #easyrecipe #food ♬ original sound – Erin O’Brien

Danielle Pierce x Hidden Valley Ranch

Danielle Pierce, a multifaceted content creator specializing in lifestyle, home decor, travel, and food, has teamed up with Hidden Valley to bring an irresistible trio of recipes to her audience. In a captivating IG Reels post, Danielle introduces three mouthwatering creations using Hidden Valley Ranch Seasoning: Guacamole Ranch, Bacon Cheddar Ranch, and Dill Pickle Ranch.

With over 131K views, it’s evident that Danielle’s innovative take on incorporating Hidden Valley Ranch Seasoning has struck a chord with her audience. Danielle’s collaboration with Hidden Valley reinforces the brand’s versatility in the kitchen. It highlights that Hidden Valley Ranch Seasoning can enhance a variety of dips, perfect for the Big Game.

Transform Tentpole Moments with Creator Activations

These Super Bowl social media posts showcase the unique ways creators can connect with their audience during tentpole events. In the ever-evolving landscape of social media marketing, embracing creator activations around tentpole moments is not just a strategic move. It is a vital component in building brand relevance and engagement.

The synergy between brand campaigns and creator activations during tentpole moments goes beyond traditional marketing strategies. It unlocks the potential for brands to organically integrate into the cultural fabric of significant events. Thus, connecting with audiences in a way that resonates and lasts. This cultivates authenticity, positioning brands as active participants in defining cultural experiences. For brands looking to leverage the power of content creators during such pivotal moments, contact us today!

Don’t miss a beat.

Get the latest industry trends and news.