Creator Spotlight: 5 NFL WAGs to Watch This Season
The NFL season kicked off last night, with more games rolling into the weekend, and all eyes are on the players and the creators sharing life beyond the field. Enter the WAGs: the wives and girlfriends of NFL stars who are shaping their own spotlight online.
From gameday style to parenting moments and lifestyle inspiration, these women are more than plus-ones. They’re powerful creators with loyal audiences, unique voices, and cultural influence that extends far beyond football. Whether they’re redefining sideline fashion, building businesses, or sharing everyday family life, NFL WAGs are becoming a must-watch creator category.
For brands, this crossover of sports, lifestyle, and fashion influence is gold. With NFL viewership climbing and cultural moments like the Travis Kelce–Taylor Swift effect proving the sport’s pop culture pull, the opportunity to connect through WAG creators is bigger than ever. Their content resonates authentically, attracting audiences that range from diehard fans to those who just love the lifestyle.
Here are 5 NFL WAG creators to keep on your radar this season:
1. Katya Suh (@katyasuh)
Instagram: 60.4K followers
TikTok: 104.7K followers
Wife of NFL star Ndamukong Suh, Katya is a former athlete turned entrepreneur and podcast host. She shares inspiring lifestyle content that blends family, wellness, and business, offering a fresh and diverse perspective within the NFL WAG community.
2. Kristin Juszczyk (@kristinjuszczyk)
Instagram: 1.2M followers
TikTok: 486.2K followers
Known for her viral gameday fits, Kristin, married to 49ers fullback Kyle Juszczyk, has become the designer redefining sideline fashion.
3. Claire Kittle (@clairekittle)
Instagram: 399K followers
TikTok: 60.3K followers
As George Kittle’s wife, Claire shares a mix of lifestyle, wellness, and travel content, connecting with fans through authentic storytelling.
4. Marissa Lawrence (@marissa_lawrence)
Instagram: 374K followers
Married to Jaguars quarterback Trevor Lawrence, Marissa’s content spans beauty, lifestyle, and personal insights, resonating with Gen Z audiences.
5. Sydney Warner (@sydneywarner)
Instagram: 225K followers
TikTok: 175.8K followers
The Bachelor alum and wife of 49ers linebacker Fred Warner, Sydney’s content mixes reality TV roots with gameday glam and newlywed life.
The Bottom Line: These NFL WAGs are defining creator influence this season, blending sports culture with fashion, family, and lifestyle. For brands, they’re proof that sometimes the most compelling stories happen just beyond the sidelines.
About Captiv8
Captiv8 is the leading influencer marketing platform that empowers brands to connect with consumers through authentic creator partnerships. By leveraging cutting-edge technology and data-driven insights, Captiv8 helps brands drive engagement, loyalty, and sales in the ever-evolving social landscape. Rated the #1 Best Influencer Marketing Company by MarTech, Captiv8 is also the enterprise marketer’s choice influencer tool. Captiv8 is ranked #1 Influencer Marketing Software for Enterprise Businesses for ten consecutive quarters and a Leader in Affiliate Marketing by G2.
