Captiv8 Named Best Influencer Marketing Company in 8th Annual MarTech Breakthrough Awards Program
Prestigious International Annual Awards Program Recognizes Standout Marketing, Advertising, and Sales Technology Around the World
San Francisco, CA – August 14, 2025 – Captiv8, the leading influencer marketing platform for Enterprise Brands, announced today that it has been selected as the winner of the “Best Influencer Marketing Company” award in the 8th annual MarTech Breakthrough Awards program. MarTech Breakthrough is a leading market intelligence organization that recognizes the most innovative companies in the global marketing, sales, and advertising technology industry today.
Captiv8 helps brands and creators collaborate through an ecosystem of solutions that provide visibility and control to both parties, spanning the customer lifecycle. The company turns what has traditionally been viewed as a top-of-funnel awareness strategy into a brand-building and performance powerhouse that also delivers low-funnel results. Captiv8’s breakthrough Creator Storefronts transform influencer content into commerce destinations with powerful commerce tools. These storefronts enable brands to leverage the authentic voice and connection of creators across various channels, resulting in deeper audience engagement and higher conversions, and ensuring that brands remain influential, relatable, and at the forefront of meaningful consumer connections. In addition, end-to-end workflow automation streamlines every process, from discovery to payment. Integrations with all major social and e-commerce platforms enable true closed-loop measurement.
Captiv8 continues to innovate, partnering with Perplexity to embed AI tools into its platform that improve efficiency and campaign performance. AI analyzes creator data such as demographics, engagement rates, and tone to generate justifications for why a creator is a strong brand fit. AI-powered Discovery features over 500 filters to deliver high-performance forecasting accuracy, giving brands the ability to search for the right creator by leveraging different criteria, including personality archetypes, ethnicity, brand affinity, age, gender, and HHI.
“It’s no secret that the Creator Economy continues to reshape marketing. Across demographics, audiences are turning to creators for inspiration, education, and purchase guidance. We’re helping brands translate this into measurable performance and long-lasting impact that scales,” said Krishna Subramanian, co-founder and CEO of Captiv8. “We’re proud to be recognized as the ‘Best Influencer Marketing Company by MarTech Breakthrough. We’ll continue to deliver smart tools and data-driven strategies that help brands build these kinds of creator-led strategies – from always-on affiliate programs to social commerce, and beyond.”
The MarTech Breakthrough Awards program is dedicated to recognizing the standout innovators, leaders, and visionaries in the global marketing, sales, and advertising technology industries. From marketing automation and customer experience to AdTech, SalesTech, performance marketing, RevOps, analytics, content marketing, and beyond, for nearly a decade, the awards have honored breakthrough solutions across the full MarTech spectrum. The 2025 program attracted thousands of nominations from companies across more than 15 countries, highlighting the global momentum and innovation driving this rapidly evolving industry.
“Captiv8 is fundamentally transforming how brands, agencies, and creators collaborate to drive meaningful business outcomes and achieve higher ROI. Once considered a niche tactic, influencer marketing has evolved into a powerful and measurable channel, prompting brands to invest accordingly. Measuring that impact has been a challenge due to a fragmented landscape,” said Steve Johansson, Managing Director at MarTech Breakthrough. “Captiv8’s comprehensive ecosystem unifies that fragmented landscape with data-driven solutions that span the customer lifecycle and showcase precise, measurable results. The result is turning influencer marketing from a pure awareness play into a measurable commercial engine.”
About Captiv8
Captiv8 is the leading influencer marketing platform powering global creator partnerships for the world’s most innovative brands. Combining intuitive tools with advanced analytics, Captiv8 helps marketers discover creators, manage campaigns, and measure performance at scale. Recognized for its enterprise-grade solutions and commitment to driving results, Captiv8 is trusted by top global brands to deliver data-driven strategies, streamline workflows, and unlock full-funnel impact. Learn more at Captiv8.io.
About MarTech Breakthrough
Part of Tech Breakthrough, a leading market intelligence and recognition platform for global technology, innovation, and leadership, the MarTech Breakthrough Awards program is devoted to honor excellence in marketing, ad, and sales technology companies, products, and people.
The MarTech Breakthrough Awards provide a platform for public recognition around the achievements of breakthrough marketing technology companies and products in categories including marketing automation, AdTech, SalesTech, marketing analytics, performance marketing, CRM, content and social marketing, website, SEM, mobile marketing, and more. For more information, visit MarTechBreakthrough.com.
Tech Breakthrough LLC does not endorse any vendor, product, or service depicted in our recognition programs, and does not advise technology users to select only those vendors with award designations. Tech Breakthrough LLC recognition consists of the opinions of the Tech Breakthrough LLC organization and should not be construed as statements of fact. Tech Breakthrough LLC disclaims all warranties, expressed or implied, with respect to this recognition program, including any warranties of merchantability or fitness for a particular purpose.
