Introducing Captiv8’s Brand & Media Safety Feature

San Francisco, CA – June 3, 2025 – Captiv8, the leading influencer marketing platform for enterprise brands, announced the launch of the Brand & Media Safety Feature, empowering marketers with new tools to protect brand integrity at scale.

Captiv8’s Brand & Media Safety Feature is the latest innovation designed to help brands better evaluate creator partnerships through the lens of content and media risk. As influencer campaigns continue to evolve in reach and complexity, ensuring brand alignment has never been more critical. This feature adds transparency by combining real-time social content scanning with broad media surveillance and a proprietary risk scoring system, helping brands confidently engage with creators while safeguarding their reputation.

At the core of this launch are three key components:

• Content Safety: Using advanced AI models, Captiv8 scans social media captions and comments for unsafe language and themes, including hate speech, adult content, and political extremism. This enables brands to detect and respond to potentially risky creator content in real time.
• Media Safety: Going beyond social platforms, Captiv8 now monitors over 300 million media sources and publications. This allows brands to assess how creators are referenced across the broader web, flagging associations with content involving crime, human rights violations, obscenity, and more.
• Brand Safety Score: Captiv8 gives each creator a Brand Safety Score using IAB Content Taxonomy standards. This AI-driven metric offers a risk assessment across multiple categories, helping brands make informed partnership decisions grounded in data.

Available as part of Captiv8’s premium offering, Brand & Media Safety offers advanced controls such as customizable category weights, risk sensitivity filters, and alert-based monitoring for active talent lists. Users may refresh scores manually and access in-depth flagged post and article views to support proactive campaign planning.

“At Captiv8, we’re committed to giving brands the tools they need to connect with their audiences through trusted, transparent partnerships,” said Allen Zhang, Product Owner of Brand Safety. “This launch represents a major step forward in helping our partners align creator content with their brand values, on and off social.”

Whether you’re a brand, agency, or marketer focused on risk mitigation, Captiv8’s Brand & Media Safety Feature delivers the intelligence you need to navigate influencer marketing with confidence.

To learn more about this feature, reach out to your Captiv8 representative or request a demo here.

About Captiv8

Captiv8 is the leading influencer marketing platform powering global creator partnerships for the world’s most innovative brands. Combining intuitive tools with advanced analytics, Captiv8 helps marketers discover creators, manage campaigns, and measure performance at scale. Recognized for its enterprise-grade solutions and commitment to driving results, Captiv8 is trusted by top global brands to deliver data-driven strategies, streamline workflows, and unlock full-funnel impact. Learn more at Captiv8.io.