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The Most Followed NBA Teams on Instagram 2024

The Most Followed NBA Teams on Instagram 2024

With the NBA season just around the corner, excitement is building both on and off the court. As we gear up for for the new season, the teams are already hyping up their fans and followers on platforms like Instagram. Using the Captiv8 platform, we took a close look at the most followed NBA teams on Instagram as of October 18, 2024. Instagram has become a crucial space for NBA teams to showcase their brand, connect with fans, and build lasting loyalty. In this blog, we explore how these top franchises have harnessed the power of social media to expand their fan base and create dynamic online presences that keep their followers engaged and coming back for more.

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1. Golden State Warriors – 32.4M Followers

The Golden State Warriors are the most-followed NFL team on Instagram with 32.4 million followers. Although NFL viewership numbers typically greatly exceed NBA viewership numbers, the Golden State Warriors vastly eclipse the most followed NFL teams. For reference, the New England Patriots are the NFL’s most-followed team on Instagram with 5 million followers. In recent years, the Golden State Warriors witnessed unparalleled success, winning four of the franchise’s seven NBA championships in the last decade. Led by global superstar, Stephen Curry, the Golden State Warriors have become must-see TV, warranting their incredible following.

2. Los Angeles Lakers – 24.6M Followers

The Los Angeles Lakers are the second most-followed NBA team on Instagram with 24.6 million followers. Known for a history of championships and success, the Lakers feature numerous NBA icons from just about every generation including Kobe Bryant, LeBron James, Shaquille O’Neal, Magic Johnson, Jerry West, and so many more. Given their repeated success, this storied franchise is undoubtedly one of the world’s most recognizable sports brands.

3. Cleveland Cavaliers – 16.5M Followers

“I’m coming home.” A decade ago, one of the greatest athletes in sports history, LeBron James, made this statement signifying his intent to return to his hometown team the Cleveland Cavaliers after winning two NBA championships with the Miami Heat. Following his return, LeBron James, won the NBA title in 2016, snapping a 52-year drought since one of Cleveland’s major sports teams won a championship. During his second tenure with the Cavaliers, they were well-known for their competitive annual rivalry with the Golden State Warriors. This recent success has helped cement the Cavaliers as one of the NBA’s most-followed teams on Instagram.

4. Chicago Bulls – 10.1M Followers

With 10.1M Instagram followers, the Chicago Bulls come in fourth place. The Chicago Bulls hold a storied place in NBA lore as the most notable team that Michael Jordan played for during his illustrious career. After winning six NBA championships during the ’90s and being widely regarded as the best player in NBA history, this historic run of dominance has helped solidify the Chicago Bulls among NBA royalty.

5. Boston Celtics – 8.2M Followers

The reigning NBA champions, the Boston Celtics, are the NBA’s record holder for most titles won with 18. Their most recent win snapped a 16-year drought and made them the undisputed record-holder over bitter rivals, the Los Angeles Lakers who have 17. Their storied dominance throughout NBA history set the stage for them to be one of the most popular NBA teams, and that is clearly reflected in their Instagram following.

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Boston Celtics (@celtics) • Instagram photos and videos

Conclusion

In conclusion, Captiv8 delivers a comprehensive platform for discovering, managing, and optimizing creator partnerships across various sectors. Whether you’re aiming to engage with top influencers or niche creators, Captiv8 empowers brands to amplify engagement and ROI. From industry leaders to emerging talents, Captiv8 helps brands tap into the power of authentic partnerships and achieve impactful results. Interested in enhancing your creator collaborations? Take a platform tour today to explore how Captiv8 can drive lasting impressions and measurable success for your brand.

About Captiv8

Captiv8 is a full-service influencer marketing solution that redefines end-to-end, inspiring you to think bigger, enabling you to plan smarter, and empowering you to execute better. Additionally, through our intuitive workflow, brands can uncover actionable insights on trends, discover and vet influencers, seamlessly activate campaigns at scale, amplify branded content across the digital ecosystem, and prove business impact through our measurement dashboard. Our platform gives you the tools you need to build relationships and effective content, while our teams lend experiences and strategic services to steer you clear of common influencer marketing pitfalls. Interested in learning more? Take a platform tour today!

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