B2B Influencers: Elevating Your Brand Through Expertise and Reach
B2B influencer marketing is rapidly gaining momentum, transforming the way companies connect with professional audiences. Recent research by Ogilvy reveals that 75% of B2B marketers are already incorporating influencers into their strategies, with nearly half using them to boost brand credibility and trust. The benefits are clear—40% of marketers report increased lead generation and sales through influencer collaborations, and an overwhelming 93% plan to invest further in these partnerships.
Why Partner With B2B Influencers?
Leveraging B2B influencers offers a range of strategic advantages for enhancing your brand’s presence and influence in the industry.
- Expertise and Credibility: B2B influencers bring a wealth of industry knowledge, making their insights and recommendations a valuable endorsement for your brand. This not only boosts your credibility but also positions your company as a reliable source of information. As a result, your brand gains greater trust and authority in your field.
- Targeted Reach: By collaborating with B2B influencers, you tap into their professional network, allowing you to connect with a highly targeted audience that is relevant to your products or services. This precise targeting helps ensure that your marketing efforts reach those who are most likely to engage with your offerings.
- Content Amplification: B2B influencers can significantly expand the reach of your content by sharing it with their extensive followers. Whether it’s articles, whitepapers, case studies, or webinars, their endorsement can drive higher visibility and engagement, amplifying your message across a broader audience.
- Thought Leadership: Partnering with respected B2B influencers helps position your company as a leader in your industry. Their endorsement and association lend credibility to your brand, reinforcing your role as a thought leader and authoritative voice in your sector.
In this blog post, we spotlight eight influential B2B creators driving impact across industries.
Eight B2B Influencers Driving Engagement and Brand Growth
1. Sam Despo (@samdespo)
Instagram: 13.5K Followers
LinkedIn: 1.8K Followers
TikTok: 707.5K Followers
Sam Despo is a digital marketing authority with an impressive following. His profile serves as a go-to resource for digital marketing strategies. Sam offers insights into utilizing AI tools for social media management, content creation, and business automation. His content focuses on maximizing ad spend efficiency and leveraging SaaS platforms for effective advertising. With partnerships including SEM Rush and TikTok for Business, Sam’s practical advice and expertise make his social media profiles an essential destination for anyone aiming to refine their digital marketing skills and elevate their e-commerce business.
@samdespo Secret tool to finding viral ideas and TikTok SEO keywords #Ad #SemrushPartner #tiktokseo #tiktoktips #tiktokideas #tiktokmarketing ♬ original sound – Sam Despo (Marketing)
2. Ashwinn Krishnaswamy (@shwinnabego)
Instagram: 152K Followers
LinkedIn: 6K Followers
TikTok: 260.1K Followers
Ashwinn, better known as @shwinnabego on social media, is a prominent expert in brand, business, and marketing strategy. With a focus on agency life and consumer brand development, his content explores a variety of topics, including e-commerce site breakdowns, DTC strategies, and organic growth techniques. Ashwinn’s approach provides in-depth critiques of branding successes and failures, offering practical advice on design and marketing. His profile has become a vital resource for those looking to refine their understanding of modern business strategies. Recently, Ashwinn has collaborated with notable SaaS brands such as Blackcrow AI, Survey Monkey, and Marpipe.
@shwinnabego A little bit about me and my background helping launch grow and run consumer brands and consumer tech companies #greenscreen #startup #smallbusiness #branding ♬ Blue Blood – Heinz Kiessling
3. Vivian Tu (@your.richbff)
Instagram: 2.9M Followers
TikTok: 2.6M Followers
Snapchat: 169K Subscribers
YouTube: 890K Subscribers
Vivian Tu, widely known as Your Rich BFF, is a former Wall Street trader who now champions financial literacy through her influential social media presence and website. Her expertise in budgeting, saving, investing, and personal finance has earned her features in major outlets like Bloomberg, CNBC, Wall Street Journal, and BuzzFeed. Vivian’s content is crafted to educate rather than offer personalized financial advice, and she has partnered with leading finance organizations such as SoFi and Capitalize to further her mission of empowering individuals to take control of their financial futures.
4. Nico Rojas (@iamnicorojas)
Instagram: 94.7K Followers
TikTok: 391.3K Followers
Nico Rojas is a prominent brand strategist on TikTok, renowned for his actionable branding and marketing advice. His content spans from luxury branding techniques to practical tools like Canva, focusing on brand consistency and strategy. Nico excels in demystifying complex strategies from leading brands, offering valuable insights on storytelling, color selection, and brand naming to help businesses create memorable brands and scale effectively. His approachable style and emphasis on delivering genuine value over hype make his TikTok a vital resource for serious e-commerce entrepreneurs. Nico’s influential partnerships with AI tool You.com, Adobe, and LinkedIn further underscore his expertise and credibility in the branding space.
@iamnicorojas If you have a business watch this… Here’s how I turn SUPER long documents into BITE-SIZED insights using @Adobe Acrobat AI Assistant. Trust me, this will be your new best friend! #AdobeAcrobatPartner #AcrobatAmbassador ♬ original sound – Nico – Brand Strategist
5. Thomas Niewiara (@TechSalesTom)
LinkedIn: 6.7K Followers
Instagram: 8.8K Followers
TikTok: 209.9K Followers
TechSalesTom, a leading voice in enterprise tech sales on TikTok, is dedicated to helping people break into the lucrative world of tech sales. With partnerships with brands like Grammarly and DocuSign, Tom shares his extensive experience from working at tech giants like Google and Amazon, as well as startups in the cybersecurity and fintech sectors. Known for his transparency about pay, career progression, and the realities of sales, Tom engages a diverse audience ranging from newcomers to seasoned sales reps. His weekly TikTok sessions offer open Q&A on tech sales career paths, compensation, and industry trends, providing invaluable insights into a high-paying field that many don’t know exists outside of coding. Tom’s blend of educational content and entertaining TikTok trends keeps his audience both informed and inspired.
@techsalestom A day in the life of using Docusign IAM to accelerate enterprise sales #techsales #sales #Docusign #DocusignIAM #ad ♬ original sound – TechSalesTom
6. Jade Tambini (@b2bJade)
LinkedIn: 8K Followers
Instagram: 1.2K Followers
TikTok: 40.2K Followers
Jade is a seasoned B2B marketing expert with over 17 years of experience, known for her influential presence as a Marketing Coach and Course Leader at the B2B Breakthrough Academy. She’s a recognized TikTok influencer and podcaster, having collaborated with major brands like Adobe, Hubspot and Pipedrive. Her accolades include “Marketer of the Year” at the CIM Wales Awards and “Brand Strategy of the Year” at both The B2B Marketing Awards and The Drum Marketing Awards. Jade has held leadership roles at FTSE 100 company DS Smith PLC and served as Chair of The Chartered Institute of Marketing (CIM), Wales. Now, her focus is on empowering struggling B2B marketers by giving them the tools and confidence to succeed.
@b2bjade Incorporate generative AI into your content process with @HubSpot ♬ original sound – B2BJade – Marketing Coach
7. Crystal Lim-Lange (@crystallimlange)
LinkedIn: 41.7K Followers
Instagram: 87.9K Followers
TikTok: 121.6K Followers
Crystal Lim-Lange is a dynamic force in personal growth and human potential, reaching over 140,000 followers across multiple platforms. Her influence bridges three generations, from seasoned senior leaders to emerging Gen Z talent. Recognized as a “LinkedIn Top Voice”, Crystal’s insights into personal development are widely respected. As the co-author of the National Bestseller “Deep Human” and an expert writer for Channel NewsAsia, she offers valuable perspectives on human capital and the future of work. Her impactful partnerships include HSBC Singapore, DBS Bank, and Mentoring SG.
8. Max Bidna (@MarketingMax)
LinkedIn: 6.1K Followers
Instagram: 7.2K Followers
TikTok: 75.5K Followers
Max Bidna, better known as @MarketingMax is a serial entrepreneur renowned for building and selling an award-winning seven-figure ad agency. Max’s impactful marketing content has driven over $100 million in attributable revenue for a diverse range of brands. His extensive experience, which includes managing over $10 million in ad spend and creating high-ROI marketing funnels, has helped more than 250 brands achieve significant growth. Max’s expertise extends beyond his agency work; through one-on-one consulting and strategic partnerships, including collaborations with B2B solutions such as SEO software The HOTH, Notion, and more. He continues to deliver exceptional results and innovative growth marketing tactics to a dedicated audience of decision-makers.
@marketingmax I slept on notion but now my team can’t live without it now#agencylife #adagency #marketingagency #agencyowner #businesstips #websites #marketingtips ♬ original sound – Marketing Max
Enhance Your B2B Marketing with Captiv8
As B2B influencer marketing continues to grow, partnering with the right influencers is more important than ever. Captiv8 offers the tools and expertise to help brands identify and collaborate with the most impactful B2B influencers, ensuring your brand connects with the right audience and achieves measurable results. Interested in learning more? Take a platform tour today!
