Meet Logan Moffitt: TikTok’s “Cucumber Guy” and the Latest Brand Magnet

Logan Moffitt, widely known as the “Cucumber Guy,” has had his innovative cucumber salad recipes take TikTok by storm. With over 5.9 million followers, Moffitt’s influence is undeniable—and brands are taking notice.

Who is Logan Moffitt?

Logan Moffitt is a 23-year-old content creator from Canada. Now a rising star on TikTok, Moffitt has found viral success through his unique and creative approach to simple, healthy eating. His content revolves around an ongoing series of cucumber recipes that are as delightful as they are unexpected. Starting each video with his now-famous catchphrase, “Sometimes you need to eat an entire cucumber. Let me show you the best way to do it,” Moffitt has turned what might seem like an ordinary vegetable into a viral sensation.

Moffitt’s Cucumber Recipes Fuel Explosive TikTok Growth

Moffitt’s cucumber salad recipes have sparked a food craze on TikTok. Millions are tuning in to watch him transform cucumbers into ready-to-eat meals. Moffitt has created everything from “salmon cream cheese bagel cucumber salads” to “egg salad sandwich cucumbers.” Each recipe follows a simple yet engaging format. In just the last 30 days, Moffitt has gained over 800K followers on TikTok. Additionally, he boasts a remarkable 7.45% engagement rate.

The Cucumber Guy: How Moffitt’s Viral Content is Driving Major Brand Partnerships

Moffitt’s skyrocketing popularity and the strong connection he has with his audience make him an attractive partner for brands.

Logan Moffitt recently teamed up with DoorDash for a viral collaboration. In the video, showcasing “cucumber salad in a split,” Moffitt ordered all the ingredients through DoorDash. The collaboration racked up over 927K likes and more than 7.7 million views in just two days.

@logagm Cucumber salad in a split with @DoorDash #DoorDashPartner ♬ original sound – Logan

While it is natural for food-related brands to collaborate with a food influencer, many of his sponsors are actually in the beauty and hair care space. Sephora and NYX Professional Makeup are just a few of the names that have tapped into Moffitt’s influence.

In collaboration with Sephora, Moffitt brought his unique flair to the beauty world by incorporating the brand’s cucumber eye mask into one of his viral recipe videos. Before mixing his “Cucumber Cereal,” Moffitt paused to apply Sephora’s soothing cucumber eye mask. 

@logagm cucumber cereal + sephora cucumber mask to cure dehydration 🥒🫡 #ad @sephoracanada ♬ original sound – Logan

So why are beauty brands flocking to a food content creator? It’s all about the audience. Moffitt’s followers are not just interested in food; they’re young, trendy, and highly engaged. This makes them the perfect demographic for beauty and lifestyle brands. By partnering with Moffitt, these brands can tap into his loyal fanbase and benefit from the organic, authentic content he creates. His audience is predominantly female (81.44%), with nearly half between the ages of 18 and 24. Those watching are highly engaged and eager to try out his latest cucumber concoctions.

In the fast-paced world of social media, Moffitt aka “Cucumber Guy” is a prime example of how niche content can lead to widespread influence. His ability to connect with a large, engaged audience through something as simple as a cucumber has made him a sought-after partner for brands looking to reach young consumers. As long as Moffitt keeps churning out his viral cucumber recipes, it’s safe to say that his influence—and brand collaborations—will continue to grow.

Maximize Impact: How Captiv8 Connects Brands with the Right Creators

Captiv8 is an influencer marketing software that enables brands to identify the perfect creators for collaboration. Through advanced analytics and audience insights, Captiv8 helps brands discover creators whose content and demographic alignment make them ideal partners. By analyzing factors such as engagement rates, audience demographics, and trending content, Captiv8 allows brands to strategically select creators who not only align with their values but also have a proven track record of driving results. This data-driven approach ensures that collaborations are not just creative but also effective in reaching and engaging the right consumers. Interested in learning more? Take a platform tour today!