Crafting Conversations: The Art of Blending Creative and Affiliate Influencer Marketing [On-Demand Webinar Recording]

As the maturation of the creator economy continues, overarching strategies are a must for brands, creators, and platforms alike. We are seeing a key shift in the industry around lower-funnel metrics, and as an industry that brings up an important question, how do we maintain our audience’s interest, while also considering brand goals specifically pertaining to affiliates? It’s a balance of driving strong creative strategy and focusing on affiliate influence. To bridge the gap, we’ve assembled a panel of some of the most successful industry leaders in each category! 

Joining us in this discussion is Max Balegde (3.5M followers on TikTok) who will speak to putting together a creative strategy that entertains and keeps audiences engaged. Additionally, affiliate influencer marketing powerhouse, Emma Hothersall (1.4M followers on Instagram) will discuss the full-funnel approach to social strategy. And joining us from TikTok is Alex Broadley to discuss where creative and conversions meet, with that being TikTok!