The Most Followed NFL Teams on Instagram
With the NFL season just around the corner, excitement is building both on and off the field. As we gear up for kickoff, the teams are already hyping up their fans and followers on platforms like Instagram. Using the Captiv8 platform, we took a close look at the most followed NFL teams on Instagram as of August 19, 2024. Instagram has become a crucial space for NFL teams to showcase their brand, connect with fans, and build lasting loyalty. In this blog, we explore how these top franchises have harnessed the power of social media to expand their fan base and create dynamic online presences that keep their followers engaged and coming back for more.
Interested in seeing how all 32 teams rank? Download the full list of the Most Followed NFL Teams on Instagram!
1. New England Patriots – 4.99M Followers
The New England Patriots are the most followed NFL team on Instagram with 4.99 million followers. With a record-tying six Super Bowl victories and 11 appearances, the Patriots experienced unparalleled success during the Brady-Belichick era, setting nearly every major Super Bowl record along the way. Their impressive achievements include the most wins in a decade, the longest winning streak, and the most consecutive division titles, making them a powerhouse both on the field and in the digital world.
2. Dallas Cowboys – 4.84M Followers
The Dallas Cowboys are the second most followed NFL team on Instagram with 4.84 million followers. Known as “America’s Team,” the Cowboys boast a record 190 consecutive sell-outs and have made eight Super Bowl appearances. The Cowboys were the first sports team to be valued at $4 billion in 2015. Just a few years later, they surpassed $5 billion in 2018. The team consistently tops Forbes’ list as the most valuable NFL franchise.
3. Kansas City Chiefs – 4.26M Followers
The Kansas City Chiefs have quickly become one of the most followed NFL teams on Instagram. Since 2019, the Chiefs have established themselves as a modern dynasty, appearing in four Super Bowls and securing three victories in LIV, LVII, and LVIII. Their remarkable success on the field has translated into a passionate and rapidly growing fan base, making them one of the most followed teams in the league.
4. San Francisco 49ers – 3.76M Followers
The San Francisco 49ers, with 3.76 million Instagram followers, hold a storied place in NFL history as the team with the most playoff wins and NFC Championship appearances. Their consistent success on the field has solidified their legacy as one of the league’s most iconic franchises. Additionally, the 49ers are ranked by Forbes as the sixth most valuable NFL team with a valuation of $5.2 billion as of August 2022.
5. Pittsburgh Steelers – 3.66M Followers
The Pittsburgh Steelers, with 3.66 million Instagram followers, have transformed from underdogs into one of the NFL’s most successful franchises. Their dominance in the 1970s set the stage for a storied legacy. Today, they are tied with the New England Patriots for the most Super Bowl titles. With eight AFC championships and eight Super Bowl appearances, the Steelers’ history and continued success have earned them a dedicated fan base.
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