10 Must-Follow Gen X Influencers
Partnering with Gen X influencers is a smart strategy for brands looking to connect with this demographic. Gen X, shaped by the economic challenges of the early 2000s and the responsibilities of adulthood, values authenticity and practicality in their purchasing decisions. They are discerning consumers who prioritize financial stability. In fact, half of Gen Xers stating that a reasonable price point is the most important factor when buying from a social media ad. Yet, despite their significant purchasing power, 54% of Gen X feel overlooked by marketers.
Gen X Influencers: Leveraging Nostalgia and Practicality to Win Over a Key Demographic
To truly capture the attention of Gen X, it’s essential to understand the unique characteristics that drive their engagement. These creators excel in their ability to connect with their audience and deliver content that aligns with Gen X values. From embracing nostalgia to offering practical advice, these influencers are adept at building trust and fostering loyalty. As brands look to harness the power of influencer marketing, engaging with these Gen X creators can provide a direct line to a demographic that is both influential and often underserved. Discover how these ten standout influencers are making an impact and learn how your brand can leverage their unique appeal to resonate with Gen X consumers.
1. Tamsen Fadal
Instagram: 1.3M Followers
TikTok: 538.3K Followers
YouTube: 26.5K Subscribers
Tamsen Fadal, a familiar face on New York City’s PIX11 for 15 years, captivated viewers as a Morning News anchor. In November 2023, she made the decision to step away from her news career to embrace a new calling. Over the years, she cultivated a substantial following on Instagram and TikTok, where she candidly shared her experiences and insights on wellness, dating, and menopause. Now, Tamsen has transitioned into a full-time menopause advocate on social media, using her platform to empower women and foster open conversations around this often-taboo topic.
2. Sherri Dindal
Instagram: 1.2M Followers
TikTok: 1.3M Followers
Sherri Dindal, known as @therealslimsherri on social media, is a passionate advocate for individuality and self-love. Drawing from her personal struggles with sensitive and finicky skin, she founded Wholesome Hippy, a skincare company dedicated to creating all-natural products that nourish and care for even the most delicate skin types. Each product is made in the USA, crafted in small batches with clean ingredients, and infused with love. Through her platform, Sherri shares her journey and empowers others to embrace their unique beauty, inspiring a community of self-love and holistic wellness.
@therealslimsherri Literally feel attacked after making this video #fyp #foryou #foryoupage #50 #over50 #genx #trending #viral ♬ The Funny Bassoon – Eitan Epstein Music
3. Nick Harrison
Instagram: 988K Followers
TikTok: 2M Followers
With a deep love for comedy and music, “The Professor” Nick Harrison has become a beloved figure on social media. Known for his appearances on NBC’s Hot Wheels Ultimate Challenge and WWE’s The Bump, Nick’s infectious energy and vibrant personality shine through in everything he does. After a 15-year career in education, “The Professor” has shifted his focus to his social media journey. Here, he spreads joy and positivity to people around the world.
@mrprofessor318 I will never not sing this #genx #xennial #70stv #80stv #WeRockTogether ♬ The Jeffersons – Voidoid
4. Corrbette Pasko
Instagram: 10.4K Followers
TikTok: 330.6K Followers
Corrbette Pasko has carved out a unique space as a content creator who perfectly captures the essence of Gen X. With over 300,000 TikTok followers, her “Gen X Update” delivers a mix of sharp wit, snark, and deadpan humor that resonates deeply with her audience. Through this series, she provides not just entertainment but a nostalgic nod to the experiences and attitudes that define her generation. Corrbette’s content stands out for its authenticity, seamlessly blending her professional experience as an actor and playwright with her voice-over talent.
@corrbette I got tagged to answer @bonesiesmonsters questions for #GenX so lfg. #80skid #70skid #90skids #horror #music #cartoons ♬ original sound – Corrbette Pasko
5. Dawn Shaw
Instagram: 611K Followers
TikTok: 121.7K Followers
Dawn Shaw, known as @ironmom40, is a passionate midsize and plus-size fashion and beauty creator. Her goal is to always show up as her genuine self, sharing relatable content that resonates with her audience. Dawn’s vibrant personality shines through in every post, making her a source of inspiration and empowerment for those who follow her. Whether she’s showcasing the latest fashion trends or offering beauty tips, Dawn’s content is all about embracing individuality and feeling confident in your own skin.
6. Mathias Nastos
Instagram: 333K Followers
TikTok: 50.4K Followers
YouTube: 12.6K Subscribers
Mathias Nastos, better known as @retrorewind80s, is a Gen X dad and a creative force behind a nostalgic celebration of the 1980s. Mathias has a passion for the pop culture of his youth that truly shines through in his creation, Retro Rewind TV. Designed for fellow Gen Xers, Retro Rewind 80s is a vibrant community where fans of the 70s, 80s, and 90s can relive the magic of the era’s music, movies, TV shows, fashion, and celebrities. Mathias has created the ultimate destination for anyone looking to indulge in the unforgettable pop culture of the decade that defined a generation.
7. Folake Kuye Huntoon
Instagram: 600K Followers
TikTok: 22.3K Followers
Folake Kuye Huntoon, the creative force behind @stylepantry, is a 47-year-old fashion influencer, designer, and mother of three who has made a significant impact in the fashion industry. As the founder of FKSP, her Los Angeles-based clothing line, Folake is committed to producing stylish and accessible clothing for the everyday woman. Folake’s dedication to quality is evident in the careful selection of fabrics, meticulous craftsmanship, and flawless finishing of each piece. Her frequent, exclusive collections allow her customers to build a wardrobe of unique and timeless pieces, making her a standout creator who empowers women through fashion.
@stylepantry #stylepantry #outfitoftheday #momsoftiktok #momstyle #grwnwm #realoutfits #streetstyle #momlife #outfitideas #outfitsoftiktok #losangeles #lalifestyle #foryourpage #fyp #tiktokfashion #letsgetdressed #getdressedwithme #getdressed #foryoupage ♬ Inner City Blues (Make Me Wanna Holler) – Marvin Gaye
8. Mary Claire Haver
Instagram: 1.8M Followers
TikTok: 2.2M Followers
Dr. Mary Claire Haver, a board-certified OB/GYN, has become a leading voice in women’s health, particularly for those navigating the complexities of perimenopause and menopause. With a deep understanding of the unique challenges women face as they age, Dr. Haver created “The Galveston Diet.” The Galveston Diet, an anti-inflammatory nutrition program, has empowered thousands of women to achieve their health and wellness goals. Her approach combines medical expertise with practical lifestyle advice, offering a holistic solution that resonates with her audience. Dr. Haver’s commitment to helping women age well has made her a trusted resource and a powerful advocate for Gen X women.
@drmaryclaire Welcome. #womenshealth #hormoneimbalance #womenover40 #womenover50 #perimenopausesymptoms #menopause #perimenopause #menopauseweightloss #menopausesupport #menopauserelief ♬ original sound – The Pause Life
9. Harish Closepet
Instagram: 617K Followers
Harish Closepet, known as @harry_lunchbox on Instagram, is a culinary sensation whose journey from civil engineer to celebrated chef has captured the hearts of over 600,000 followers. At 58, Harish co-founded Itsy Bitsy, a well-known arts and crafts store in India. However, his true passion is for cooking. His skills earned him a spot as a contestant on MasterChef India 2023. Through his Instagram page, Harish shares mouth-watering, health-conscious recipes that inspire home cooks to elevate their own kitchen creations.
10. Jin Cruce
Instagram: 1.2M Followers
At 53, Jin Cruce has spent the last three decades as a dedicated registered pharmacist. In the past year, she’s also emerged as a prominent voice on Instagram with her account, @agingwith_style_and_grays. What began as a personal journey to document her transition to gray hair has blossomed into a platform that inspires and supports women embracing their own gray-hair journeys. Jin’s message is clear: aging is not something to fear but to celebrate. Through her posts, she shares how growing older has brought her newfound joy, freedom, and confidence. Thus, encouraging others to embrace the beauty and empowerment that come with age.
Transform Your Campaigns with Captiv8
Captiv8 is your ultimate partner in discovering the perfect influencers to connect with your target audience. Our platform utilizes advanced algorithms and data-driven insights to identify influencers who align with your brand values and target demographic. Interested in discovering more Gen X influencers to partner with? Captiv8’s comprehensive tools and strategic approach help you enhance your marketing efforts to achieve your campaign goals. Contact us today to get started!
