Get Discovered by Brands

We’ve already covered what brands look for in Creators to work on their affiliate marketing campaigns but there are steps you can take to position your personal brand to get discovered by brands.

If you are targeting specific brands you want to work with, you should take these first steps. Follow them on socials. Tag them in your posts or repost their content. Use hashtags that mention the brand or trends associated with the brand. These are simple actions that will show a brand you authentically care about their products and content. This is the foundation for discovery of your personal brand. 

To make your personal brand more attractive to brands you first have to know what they are looking for. Once you gain that knowledge, it’s time to adopt a positioning strategy to get discovered by brands. 

Analytics

Knowing your analytics is important because it’s the first thing most brands will look at. They want to know you if you can drive sales on their campaigns. They will look at:

• Total number of followers on socials
• Impressions per post/reach
• Engagement rate
• Follow gender ratios
• Top age ranges
• Follower geolocation

Hashtags

Brands will often use hashtags to find Creators in the same way you use hashtags to find topics and people on social media. Make sure you use hashtags in your post that shape and define your personal brand.

Quality of work

Brands will look at your posts to ensure you are creating high-quality content. Brands want a genuine and authentic voice to represent their products or services. They want to see how regularly you post and if the content feels cohesive and tells a story. 

Engaged Followers

Brands are looking at your ability to build a community and maintain a loyal following. If your followers engage with your personal brand by reposting, commenting, or sharing your content, brands will know that you are likely to convert sales, but equally important, they will see that your community can spread the message to their own networks and increase awareness.

Other brands a Creator has collaborated with

Brands will check to see if you have a strong track record working with other brands on affiliate marketing campaigns. This is an indicator that you know how the process works and that you will create content that moves the needle.

When you sign-up with Captiv8, you’ll have access to the Creator Dashboard where you can build your profile and add all your social media accounts. Captiv8 extracts all the relevant data and analytics and makes them available for brands to search for the right Creator for any given campaign. Instead of doing the leg-work to find a brand and pitch yourself, you will get discovered by brands who will send invites to collaborate.

About Captiv8

Captiv8 is the premier creator marketing platform that harnesses the power of AI. Captiv8 connects creators to their favorite brands and allows you to take ownership of your career. With a diverse suite of tools, the creator dashboard helps you construct a unique profile. Using the creator dashboard’s intuitive workflow, you can join campaigns, manage offers and deadlines, track payments, and streamline the brand approval process. Audience insights gives you all the data and metrics necessary to elevate your personal brand and maximize your earning potential.