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Despite a flurry of scandals, celebrity partnerships show no sign of slowing down
The Super Bowl can lead to some of the most memorable, and sometimes infamous, branded moments. Our Director of Talent…Continue Reading -
Creating A Cultural Moment on TikTok [Download]
The phenomenon of “viral” content is a coveted occurrence sought after by brands everywhere. Some brands have managed to crack…Continue Reading -
How to Make a Viral TikTok Influencer Marketing Campaign in 2022
The power TikTok has to generate organic reach and engagement numbers is unparalleled. When coupled with skilled creators, you’ve got…Continue Reading -
5 Reasons Why You Need to Leverage Influencer Marketing Tools in 2022
It’s no surprise that influencer marketing has quickly become one of the most successful marketing strategies available. The strategy is…Continue Reading -
The highest-Paid YouTube Stars: MrBeast, Jake Paul and Markiplier Score Massive Paydays
Captiv8’s industry leading data helped Forbes’ in identifying the highest-paid YouTube stars of 2021, click the link to check out…Continue Reading -
These TikTok Stars Made More Money Than Many of America’s Top CEOs
TikTok is helping a new generation of creators breakthrough and cash in. As one of the first companies to integrate…Continue Reading -
Top 10 TikTok Trends of 2021 [Download]
Did you know that #SquidGame generated over 61.3 Billion views on TikTok in 2021? Yes, that is the power of…Continue Reading -
How Agencies Are Confronting the Influencer Pay Gap
Captiv8’s Head of Strategic Partnerships, Saeyoung Cho breaks down how, as an industry, we can build a more equitable creator…Continue Reading -
Influencer Marketing Trends: What to Expect in 2022
In the last five years alone, the influencer marketing industry has grown over 700% from a $1.7B industry to $13.8B.…Continue Reading
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