Despite a flurry of scandals, celebrity partnerships show no sign of slowing down
The Super Bowl can lead to some of the most memorable, and sometimes infamous, branded moments. Our Director of Talent Management, Chris Pearson, breaks down how Captiv8’s brand safety analysis enables marketers to make data-backed decisions on who they partner with – ensuring campaigns make headlines for the right reasons.
Check out the full story here: https://www.morningbrew.com/marketing/stories/2022/01/28/despite-a-flurry-of-scandals-celebrity-partnerships-show-no-sign-of-slowing-down
