How to Boost Influencer Posts on Facebook
With over 1.6 billion people connected to a small business via Facebook and over 2.8 billion monthly active users, paid media on this platform has many years of proven results. Paid media on Facebook reflects the versatility of the platform through Homepage Ads, News Feed Ads, Right Column Ads, and Sponsored Stories. All of these tools can be segmented to target various demographics and specific audiences. Through its wide range of mediums, advertisers can leverage a mix of content types to display their brand’s message in a variety of ways through paid media on Facebook. Let’s take a look at the different ad types supported by Facebook, and learn how to boost a post on Facebook.
Facebook Ad Formats
General Facebook Ads
To help you reach your desired audience, Facebook ads allow you to craft your message for your curated target audience. Facebook ads can be placed in-feed, on the right-hand column, in Facebook Marketplace, Instant Articles, and suggest video sections.
Sponsored Stories are paid messages that promote actions a Facebook fan has taken while engaging with your brand’s content, such as liking your page or post, installing your application, claiming your offer, or checking into your business location. Currently, Sponsored Stories may only be targeted to fans and friends of fans.
Page Post Ads
Page Post Ads are ads you can generate from your brand’s page and promote post activity for that page. These ads can be used to acquire new fans and drive existing fans back to content on your brand’s Facebook page. These ads are highly effective at generating engagement and are increasingly used by retailers and other direct marketers to drive significant off-Facebook sales and revenue.
Mobile News Feed Ads
In essence, Mobile News Feed Ads are the same as your standard desktop ads, however, they are optimized for mobile versions of Facebook.
How to Boost Facebook Posts
In conclusion, brands looking to reach a wider audience should consider boosting their ads on Facebook with over 2.8 billion active monthly users. With a variety of ad formats offered by Facebook, brands can strategize to craft content that caters to their audience and desired ad format. Interested in learning more about how to boost a post on Facebook, launching influencer marketing campaigns, and more from industry experts? Reach out to us today!
Additionally, brands looking to launch a multi-channel paid media strategy can check out the Complete Guide to Paid Media Social Ad Formats for more info!