In the latest Instagram update, the platform is aiming to assist businesses and creators by providing access to new data. Instagram is now including insights for Reels, Live, and additional metrics within the profile insights tab. However, your account must be set up as a Business or Creator account to gain access to these new insights.
Since the inception of Reels, Instagram has been pushing short-form content to its users. With its own dedicated button and features on the explore page, creators have been utilizing the tool to increase reach and engagement. Instagram is providing users with access to the following metrics:
– Accounts Reached
– Total Plays
The addition of these insights will help creators learn about their audience and find common themes among high-performing content.
For Live, Instagram is providing users with access to the following metrics:
– Accounts Reached
– Peak Concurrent Viewers
Through the Instagram update for Live, creators will gain insight into how many unique accounts saw their live video. Additionally, the largest number of viewers at any single point in time throughout the stream will be tracked. This will save creators time from monitoring their live stream in real-time or using a third-party service to determine these statistics.
In addition to the introduction of Reels and Live insights, the latest Instagram update is ramping up the data available for profile insights as well. The platform is providing the following new metrics for profile insights:
– Who You are Reaching
– Reach by Content-Type
– Top Posts by Content-Type
In conclusion, Instagram has increased the data available to businesses and creators. The platform added insights for Reels, Live, and additional metrics within the profile insights tab. Interested in learning more about the Instagram update, influencer marketing strategy, and more from industry experts? Reach out to us today!