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Everything You Need to Know About the New BeReal Update

The New BeReal Update

BeReal’s latest update is a strategic move that aims to revitalize its platform by providing new ways for its audience to engage with the platform. The new BeReal update introduced RealPeople and RealBrands, aiming to attract both notable users and brands, expanding the usability of its platform.

RealPeople: A Window into Your Favorite Celebrity’s Lives

BeReal is expanding its RealPeople feed, providing users with updates from notable individuals such as actors, athletes, and musicians. The goal is to offer unfiltered, unedited, and unscripted moments, showcasing celebrities in their everyday lives. While some skepticism surrounds the likelihood of seeing less polished images, this feature is designed to add a personal touch to the public personas celebrities have built.

Users can become “RealFans” of their favorite personalities, engaging with their content and even tagging them in their own BeReal updates. This move opens the door to the potential for a future subscription model, allowing users to pay for exclusive content from notable figures.

RealBrands: Brand Focus in-Stream

In addition to RealPeople, BeReal is introducing RealBrands, giving official brand accounts a dedicated focus in-stream. Brands can now apply to appear in these new feeds, expanding their reach on the platform.

From a marketing perspective, early adoption of these features could present promotional opportunities, especially with the potential for exclusive content through RealFans. The update’s impact on user engagement, coupled with the increasing interest from celebrities and brands, makes it an intriguing space to watch.


In conclusion, the new BeReal update signifies a strategic shift to maintain relevance by attracting notable personalities and brands. The addition of exclusive content and brand-focused feeds could contribute to renewed interest in the platform. Interested in learning more about how your brand can launch influencer marketing campaigns on platforms like BeReal? Reach out to us today!

About Captiv8

Captiv8 is a full-service influencer marketing solution that redefines end-to-end, inspiring you to think bigger, enabling you to plan smarter, and empowering you to execute better. Through our intuitive workflow, brands can uncover actionable insights on trends, discover and vet influencers, seamlessly activate campaigns at scale, amplify branded content across the digital ecosystem, and prove business impact through our measurement dashboard. Our platform gives you the tools you need to build relationships and effective content, while our teams lend experiences and strategic services to steer you clear of common influencer marketing pitfalls. Interested in learning more? Take a platform tour today!

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