2016 changed the way social media was used by presidential candidates showing the true magnitude of social as a channel in a presidential race. In a way that was unorthodox, presidential race candidates began using their social channels as an extension of their voice on the campaign trail.
As the 2020 campaign proved to be a significant event in all aspects, the presidential race was a much-talked about event across social media. To showcase relevant data for the presidential race, we’ve put together a social data report which shares snapshots of how the candidates stack up against one another. To learn more, download here.
Interested in learning more? Reach out to Captiv8 today!
Interested in more trends that powered social media through 2020? Read on:
2020 proved to be a transformational year across industries, and social media and influencer marketing quickly adapted accordingly. Drastic changes in lifestyle and values due to events such as the ongoing COVID-19 global pandemic and response and with tense moments of racial division and a much-talked about election year, called for a shift in the landscape. As we take a look back at 2020, these are the trends that defined what resonated in influencer marketing.