First seen on MediaPost, Horizon Media and Captiv8 are taking a stance against fraud. Over the past year, Influencer Marketing fraud has come under much speculation and with much reason. Influencer Fraud leads to millions of wasted marketing dollars, decreasing overall campaign ROI and brand reputation.
To solve this problem, Horizon Media and Captiv8 will be joining forces to utilize verified reporting, ensuring full transparency across the spectrum of Influencer Marketing. Captiv8 is the first agency to provide verified reporting at the agency level and Horizon Media values this honest approach to Influencer marketing and advertising.
“Influencer fraud is a serious concern and advanced technologies allow us to cast the spotlight on fake followers and accounts, fraudulent engagement and automated comments, so that we can accurately measure our campaign performance,” said Sae Cho, Director of Social Strategy and Influence at Horizon Media. “By independently verifying the authenticity of audiences for every influencer we work with, we can ensure our client’s valuable marketing spend is allocated in the most efficient way possible.”
“Captiv8 ensures brands know who they are reaching, how they are performing and providing confidence and protection against any fraudulent activity on branded content. We are proud to be one of the only platforms with the technology that enable brands and agencies to verify creators and fully measure the success of their campaigns,” said Krishna Subramanian, Co-Founder, Captiv8
Captiv8’s verified reporting works in a twofold approach: the tool analyzes the content’s source of traffic (organic, paid, or bot-based) and also verifies the audience of a creator is real and not bot-based, measuring what percentage of their audience is legitimate.
Together, Horizon Media and Captiv8 will work to eliminate Influencer Marketing fraud. And we are excited for the opportunity and potential of working with such an esteemed partner.
To learn more about Captiv8’s verified measurement and reporting go to http://sites.captiv8.io/verified-reporting.