Why You Shouldn’t Write Off Snapchat
Let’s be honest, the November Snapchat redesign did not go over very well. Even Spiegel admits it, and shared during their Q2 earnings call yesterday that they attributed their DAU drop to “the disruption caused by our redesign”.
But after taking some heat, Snap rolled out a redesign of the original redesign in hopes to win back their users. Check out our article on Luxury Daily, about why you should not yet write off Snapchat and the features we are most excited about for marketers.