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3 Marketing Trends to Watch for This Back to School Season

It’s time to start preparing for your Back to School campaign. Here are 3 trends to incorporate into your 2018 strategy:

  1. Go Live!: With Facebook and Instagram offering a ‘live’ video option, make the most of Influencer interaction by offering a brand activation that feels authentic and unscripted. Whether it’s an Influencer going school shopping or packing their lunch, live footage can strum up tons of fan conversation and engagement.
  2. Back to School Brand Ambassador: Did you know that 71% of shoppers are more likely to purchase based on social media referrals? Back to School shopping can begin as early as 3 months prior to the start of school. To capitalize on this, consider a brand ambassador relationship with an Influencer who promotes your brand early and often with an “always on” approach.
  3. Carousel Ads on Stories: Take your influencer campaign to the next level by boosting the content through Carousel Ads on Instagram Stories. The ability to tell a more powerful story in an interactive format, will take your campaign to the next level. Think of this new ad format as an opportunity to share the narrative behind your back to school campaign.

Reach out today to discuss campaign concepts that would be a great fit for your Back to School strategy.

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