Congrats to the Eagles for taking home the Lombardi trophy at Super Bowl LII! Over 100 million people tuned in to root for their favorite team or, perhaps, to watch Justin Timberlake bring sexy back. And while we weren’t lucky enough to snag a selfie with JT, we did keep up with all viral moments on social.
Using Captiv8 to analyze the #superbowl hashtag, we gathered Instagram’s most engaging content. Here are some of the nights top posts:
Lotta nice buzz about our original concept film, #SKYSCRAPER based in Hong Kong. THIS SUNDAY during the #SuperBowl you’ll see our first teaser trailer and then after the game, I’ll launch our full trailer LIVE to the world on @jimmyfallon. What is a human being willing to sacrifice to save their family? This Sunday during the game you’ll see. #SKYSCRAPER #SuperBowlTrailer
This is far beyond my wildest of wild dreams – and you guys know I dream up some wild ass things. Our #JUMANJI has reclaimed the #1 spot at the box office to win #SuperBowl weekend. The last time a movie opened in December and was still #1 in February was exactly 20yrs ago with TITANIC. We’re that lil’ engine that could, that just keeps chuggin’ away.. and I’m excited for #JUMANJI to finally open in JAPAN 🇯🇵 this April. Most importantly, THANK YOU TO EVERYONE who’s seen and loved the movie, just as much as I did making it. 🙏🏾 #GratefulSOB #JUMANJI
Photo by @fritzphotos / words by @petergwin On assignment for National Geographic magazine. James Harrison (@jhharrison92) used to hate needles—HATE them. But after 15 punishing seasons in the NFL, the New England Patriot linebacker, who on Sunday will play in his fourth Super Bowl, has learned to love them. Well maybe not love them, but he loves what they do for his 39-year-old body. Last spring photographer Fritz Hoffmann and I spent several days in Arizona documenting Harrison’s offseason routine, which includes a variety of therapies to help reduce the pain and soreness that comes with his famously intense weightlifting sessions. He told us that former teammate James Farrior got him to try acupuncture for the first time. “He said, ‘Dude, try this. You're going to feel great.’ I'm like, 'Dude, (screw) needles.' But I did it, and it worked. So, I said, OK, I'm going to have to deal with the needles.” Since then, Harrison’s acupuncturist, Lisa Ripi, flies in from New York for weekly sessions. The day we were there, she inserted more than 400 needles at different points all over his body. He seemed to barely notice, checking his phone and reading on his laptop as she slid in the needles. Some go as deep as three inches into his dense muscles. Ripi says this promotes blood flow and speeds recovery after a workout. It’s a technique that remains controversial among medical professionals. “If it makes me feel good and I play good, that's all I need,” said Harrison. “I don't need no scientific proof. I don't need no studies. I don't need none of that.” #Patriots #SuperBowl #TCM #ChineseMedicine #SportsMedicine #Acupuncture #Cupping