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3 Beauty Experts To Watch

The world of discovering mascara, lipstick and bronzer has evolved in many ways. Whether you usually go the “natural” route and just need some help for a special event or you are a die hard Ipsy subscriber and love dabbling in the newest trends…there is a place for you in the world of Beauty Vlogging. Here are 3 of our favorite experts that are taking the world of beauty to another level and can provide a great platform for your brand.

Kandee Johnson

Followers: 6.1M

Kandee is really well known for her creativity. She can transform herself into anything just with makeup! Her transformations are truly out of this world, showing everyday women how to morph themselves into their favorite celebrity…

While her transformations are mind blowing, she also caters to followers who are dying to know the latest trends in makeup and what beauty hacks they can use everyday.


Nicole Guerriero

Followers: 4.9m

Nicole is big on engaging with her followers and making sure every piece of content is right for them. She even has a vlog ‘#asknic’ where she lets her fans have a voice…she has her followers submit their Q’s on Instagram and the following day she answers everything they want to know on YouTube! Such a great way to create cross platform engagement and show your fans your personal side.

Her ‘Get Ready With Me’ videos are a very authentic way for her to share what her current favorite products are and how to use them. They also offer some great inspiration for your next look!


Followers: 2.9m

Samantha Chapman of Pixiwoo is an uber talented makeup artist and commentator who has been sharing her beauty hacks with the world since 2007. She shares her favorite products and breaks it down so her fans don’t have to go digging to get exactly what they need.

While her focus isn’t on showing how to completely transform into a celebrity, she shares guides on how to get the perfect Taylor Swift red lip or Kendall Jenner’s gorgeous glow.


To partner with talented creators on your next marketing campaign, reach out!

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