Captiv8 Wins Big at the 2025 Global Performance Marketing Awards
Six Wins Across Six Categories Celebrate Innovation, Performance, and AI-Powered Creator Marketing
Captiv8 is proud to announce an incredible achievement at the 2025 Global Performance Marketing Awards (GPMA) in London, taking home six awards across six categories, including Gold honors for Best Brand Awareness Campaign and Best Use of AI in Performance Marketing.
Our Captiv8 team joined global marketing leaders to celebrate creative excellence and innovation in performance-driven influencer marketing. These wins highlight Captiv8’s commitment to advancing the creator economy through authentic storytelling, data-driven insights, and responsible AI.
Gold – Best Use of AI in Performance Marketing: Captiv8’s Brand & Media Safety
Captiv8’s AI-powered Brand & Media Safety solution earned Gold for redefining how brands approach influencer marketing risk management. The proprietary system uses natural language processing (NLP) and large language models (LLMs) to analyze millions of data points, from social posts to press mentions, across eleven IAB-standard risk categories. This technology empowers brands to identify safe, values-aligned creator partnerships while preserving authenticity and creative freedom.
With over 1.5M influencers profiled and 90%+ accuracy in identifying brand safety risks, Captiv8’s Media Safety solution has set a new industry standard for transparency and trust in AI-driven marketing.
Gold – Best Brand Awareness Campaign: AT&T “Rising Future Makers”
In partnership with AT&T, Captiv8 launched Rising Future Makers, a creator-led initiative honoring exceptional students from Historically Black Colleges and Universities (HBCUs).
Through authentic storytelling from nine HBCU-affiliated creators, the campaign spotlighted the power of connectivity and empowerment, core to AT&T’s brand purpose. Leveraging Captiv8’s AI-powered predictive analytics, the program identified creators with the highest projected ROI and authentic audience alignment.
The results were remarkable: over 10.5M impressions, 72% positive sentiment, and measurable lifts in both brand affinity and purchase intent, showcasing how meaningful creator partnerships can drive cultural impact and business outcomes.
Silver – Best Influencer Marketing Campaign: TurboTax “Mobile App Offer”
Captiv8 and TurboTax transformed a complex topic, taxes, into relatable, creator-led storytelling through the TurboTax Mobile App Offer campaign.
By partnering with nine diverse creators across YouTube, TikTok, and Instagram, the campaign demonstrated how filing taxes could be simple and stress-free. Using Captiv8’s AI-enhanced audience segmentation, TurboTax reached key Gen Z and Millennial audiences while achieving 271M impressions, 15.1M engagements, and 624K app visits, a 5x traffic increase over comparable creator campaigns.
Bronze – Best Brand Performance Campaign: TurboTax “Mobile App Offer”
This award underscores the measurable business impact of the TurboTax partnership. By combining relatable influencer content with precision targeting, the campaign reduced CPM by 40% and CPC by 32% year-over-year, proving how creator marketing can deliver exceptional ROI through authenticity and data intelligence.
Bronze – Best Integrated Performance Marketing Campaign: AT&T “Rising Future Makers”
The Rising Future Makers campaign’s success extended beyond awareness; it drove measurable performance across channels. Through an integrated mix of organic and paid social, AT&T and Captiv8 demonstrated how creator content can power full-funnel marketing, amplifying both reach and results.
Bronze – Partnership of the Year: TurboTax “Mobile App Offer”
This award celebrates the long-standing collaboration between TurboTax and Captiv8, built on shared values of accessibility, innovation, and inclusivity. Together, the teams have redefined seasonal marketing by turning tax season into a space for creativity, connection, and performance-driven storytelling.
Shaping the Future of AI-Driven Creator Marketing
These six awards underscore Captiv8’s mission to lead the industry in AI-powered influencer marketing, brand safety technology, and creator performance optimization. Each win highlights Captiv8’s dedication to redefining performance marketing through creativity, technology, and partnership. Congratulations to our incredible partners at AT&T, TurboTax, UFC, and Mattel, and to the Captiv8 entire team, whose innovation and collaboration made these wins possible!
About Captiv8
Captiv8 is the leading influencer marketing platform that empowers brands to connect with consumers through authentic creator partnerships. By leveraging cutting-edge technology and data-driven insights, Captiv8 helps brands drive engagement, loyalty, and sales in the ever-evolving social landscape. Rated the #1 Best Influencer Marketing Company by MarTech, Captiv8 is also the enterprise marketer’s choice influencer tool. Captiv8 is ranked #1 Influencer Marketing Software for Enterprise Businesses for ten consecutive quarters and a Leader in Affiliate Marketing by G2.
