Creator Economy Live: The Power of Social Conversations & Creator-Driven Commerce [On-Demand Recording]

Jan 26, 2023 - Published by: Andrew Chen

Creator Economy Live 2023 gathered the most innovative leaders of today’s brands for a full day of speaking sessions and workshops. Captiv8’s very own Chief Strategy Officer, Saeyoung Cho, had the pleasure of speaking in an amazing panel discussion with Chief Operating Officer at Publicis Commerce, Amy Lanzi, Head of US ECommerce at TikTok, Sandie Hawkings, and Senior Vice President of Business at Gopuff, Daniel Folkman. Catch the full conversation here!

During this session, the panel discussed:

How consumers are going beyond product reviews and looking toward influencer recommendations to evaluate purchase decisions
How brands are leveraging creators as their own brand storytellers
New social commerce solutions to provide greater personalization
Predictions for the outlook of social commerce