Guide to Creator Conversion Tracking and Attribution Models

Did you know that 67% of marketers believe that the greatest challenge with influencer marketing campaigns is establishing what performance success looks like? With consumers running into so many marketing touchpoints and they scroll through social media, it can be difficult to determine the best way to track influencer marketing success. That’s why we put together the Guide to Creator Conversion Tracking and Attribution Models.

In this report, you will learn:

• The pros and cons of each attribution model to determine which attribution window best fits your brand’s goals.
• The default attribution models of each social channel.
• How to determine what counts as a conversion.
• How to measure an influencer marketing campaign’s performance through conversion tracking.