How to Measure Influencer Engagements that Bring Customers to Your Site
In recent years, marketers have been taking notice of how powerful influencer marketing campaigns can be to drive new business. While several platforms have allowed marketers to find creators and run branded content campaigns, measurement has been limited to reach and engagements. Performance marketers have been unable to track and attribute new traffic back to the respective branded content posts capping these campaigns to brand marketing teams.
Available today, we are excited to share that our release of Link Click Tracking for influencer posts is now available on the Captiv8 platform. This solution allows brands and agencies to measure the efficacy of an influencer post and extends a well-known advertising solution to the world of branded content campaigns.
Tracking influencer posts with our unique tracking links takes your branded content campaigns a step further and allows marketers to scale efficiently and effectively in the following ways.
Get a pulse on where your traffic comes
Whether you’re just starting out with influencer marketing or trying to quantify the outcomes of your influencer marketing efforts, Link Click Tracking can help you understand if and how influencer posts are driving traffic back to your site.
Make decisions faster to drive performance
Social moves at the speed of light and you need evidence to support your optimizations. Measure all of your influencer campaign results instantly with our real-time dashboard that reports on social reach, engagements, and link clicks.
Consolidate the tools you need to measure results
Reporting takes time to assemble and the additional tools you need to measure each engagement costs money from your marketing budget. Save those resources with just one solution that does it all. The Captiv8 platform aggregates influencer discovery, creator activation, content approvals, payments, and reporting on every metric you care about in one platform.
Get started
Need the data and proper measurement tools to scale your influencer marketing program effectively? Contact us today at sales@captiv8.io to see how we can help you reach your growth goals.
