Captiv8 Partners with West Virginia University Athletics and VEEPIO to Expand Collegiate NIL Opportunities
This latest partnership will kick-off with a webinar on October 21 on how collegiate athletes can help brands win at influencer marketing.
SAN FRANCISCO, OCTOBER 18, 2021 – Today, leading influencer marketing company, Captiv8, announces that it is joining forces with West Virginia University Department of Intercollegiate Athletics and VEEPIO Holdings, LLC to help to educate and empower WVU’s roster of student-athletes amid this new NIL era through the company’s influencer marketing services and technology.
This latest partnership will kick-off with a webinar on October 21 where attendees will learn first-hand why working alongside collegiate athletes can help brands unlock new audiences, drive strong brand loyalty amongst their following, and what the NIL legislation means for the future of influencer marketing. Current speakers include Emeka Ofodile, VP of Sports Marketing for ESPN, Jersey Wolfenbarger, University of Arkansas women’s basketball, Jasmine Carson, WVU women’s basketball, Alina Stahl, WVU women’s soccer, alongside panelists from VEEPIO, Captiv8 and In Common Communications.
“We strive to ensure we set our Mountaineer athletes up for success both on and off the field, and we know Captiv8 and their team have this same goal in mind,” said Shayne Lyons, Director of Athletics, West Virginia University. “One of the biggest aspects that have stood out in working with Captiv8 is that they don’t just provide these students with access to their social data, they take the time to educate them on how to leverage this data to earn third party endorsements and sponsorships. They truly emphasize creator education as a basis to help athletes better navigate brand opportunities.”
Captiv8 will also be teaming up with VEEPIO, a content optimization tool for NFL and NFL Alumni mobile apps, and established partner of WVU helping to create, facilitate and oversee NIL sponsorship opportunities for its more than 450 student-athletes.
“VEEPIO’s experience in professional sports and WVU athletics, combined with Captiv8’s experience in the influencer marketing space makes for a perfectly, well-rounded, partnership,” said Jonathan Ohliger, CEO, VEEPIO. “Right now, there are still a lot of unknown areas of name, image, and likeness that these collegiate athletes have to navigate, and we’re excited to have helped in putting together a versatile team that is able to offer these students the support and advice needed to assist them in securing potentially life-changing opportunities.”
In addition to West Virginia University, Captiv8 also works with University of Arkansas athletes, who were the first to go through Captiv8 Collegiate programming and will soon be hosting a virtual education session for the student athletes at University of South Carolina Upstate.
“It has been so rewarding to witness student athletes accepting some of their first branded partnership opportunities and we’re excited to bring the same success we’ve been seeing with Razorback student-athletes to the Mountaineers’ teams,” said Bryce Adams, Senior Director of Strategic Brand Partnerships, Captiv8. “For both brands and creators, this NIL era is creating so many new ways to connect with audiences, and Captiv8 is here to help continue to provide the foundation for this type of authentic storytelling.”
Those interested in learning more about Captiv8’s collegiate opportunities can visit here or Captiv8.io for more info.
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About Captiv8
Captiv8 is a full service influencer marketing solution that redefines end-to-end, inspiring you to think bigger, enabling you to plan smarter and empowering you to execute better. Through our intuitive workflow, brands can uncover actionable insights on trends, discover and vet influencers, seamlessly activate campaigns at scale, amplify branded content across the digital ecosystem, and prove business impact through our measurement dashboard. Our platform gives you the tools you need to build relationships and effective content, while our teams lend experiences and strategic services to steer you clear of common influencer marketing pitfalls.
About VEEPIO Holdings, LLC
VEEPIO is an integrated ecommerce platform, founded by West Virginia University grads, aimed at transforming how athletes monetize their personal brands. Co-founded by NFL linebackers Najee Goode and Grant Wiley, along with finance and tech expert Jonathan Ohliger, VEEPIO is changing the way fans interact with teams through mobile apps. VEEPIO integrates seamlessly into existing applications, and allows content publishers to link any moving object in video within the app to additional content on the web so that the end user never leaves the platform when browsing. For more information, visit: https://veep.io or follow VEEPIO on Twitter: @VEEPIO, Instagram: @VEEPIO, and LinkedIn.
Media Contact:
Meghan Morasan, PR Specialist
