Creator Spotlight: The Rise of the 2026 Bride
Wedding Planning as Content Gold
As summer fades into September, one of the most heartwarming and content-rich trends on social media right now is the rise of the 2026 bride. Creators everywhere are sharing their wedding planning journey, from dress shopping and venue tours to registry reveals and honeymoon daydreaming. It’s a moment many followers relate to, and brands across categories are tuning in.
Why Now Is a Prime Moment
Fall marks peak engagement season, with proposals often happening through the holidays. Paired with a growing preference for long-form storytelling on platforms like TikTok, we’re seeing a wave of serialized, engaging content from brides-to-be, a perfect storm for lifestyle marketing.
Content That Feeds Both Heart and Strategy
Creators document their planning process in raw, inspiring detail:
- Dress shopping with bridesmaids and family
- Venue visits and “a day in my planner life” vlogs
- Decision moments: ring box comparisons, décor brainstorming, registry hauls
These intimate glimpses elicit strong engagement from an audience that’s often walking through similar life stages or simply loves the celebration.
TikTok Spotlight
Paige Lorenze: Suburban Lifestyle Meets Wedding Prep
- Paige Lorenze (@paigelorenze)
- TikTok followers: 728.9K
- Instagram: 1M followers; YouTube: 300K subscribers
Paige’s content blends fashion, country-chic living, and home decor, making her a natural fit for the 2026 bride trend. Her engaged audience means her wedding planning adventures could translate into highly effective brand collaborations, from bridal fashion to home décor.
Becca Bloom: Luxurious Bride-to-Be
- Becca Bloom (@beccaxbloom)
- TikTok followers: 4.1M
- Instagram: 1.9M followers
Becca Bloom brings her signature luxury and aspirational style to the world of wedding planning. Her content is inspiring and fun to follow, offering a glimpse into high-fashion bridal looks, five-star venues, and lavish beauty routines for the big day. Her audience isn’t looking for everyday relatability; they’re seeking an aspirational escape into the bridal lifestyle.
Acquired Style: Fashion-Forward Bridal Content
- Brigette Pheloung (@acquiredstyle)
- TikTok followers: 1.6M
- Instagram: 925K followers
Known for her fashion-first lens, Brigette (Acquired Style) has seamlessly woven wedding planning into her content mix. She’s chronicling everything from chic dress try-ons to hair styling tips, blending her fashion expertise with the excitement of wedding prep. Her stylish yet accessible approach appeals to brides who want their big day to be on-trend while still personal.
Real-Time Wedding Content: The “Royal” Wedding of TikTok
- Jaz Smith (@justjazzzyidk)
- TikTok followers: 544.8K
- Instagram: 147K followers
- Recently married at Oheka Castle, filming and posting over 20 TikToks throughout the wedding day, with pre-planned content ideas captured by a dedicated assistant.
Jaz’s wedding exemplifies event-based content storytelling at its peak. The blend of luxury location, influencer guests, and real-time content sharing turned her wedding into a social spectacle, both heartfelt and highly strategic.
Why the 2026 Bride Trend Works
| Advantage | Why It Matters |
|---|---|
| Relatability | Many followers are engaged, planning, or nostalgic, making wedding planning highly resonant. |
| Narrative arc | Stories unfold over months: engagement → planning → “big day,” keeping audiences hooked. |
| Cross-category appeal | Weddings tap everything: fashion, beauty, travel, home goods, food & beverage, financial tools, even fintech for budgeting. |
| Emotional engagement | Weddings are joyful milestones, images, music, and behind-the-scenes candid moments all drive strong engagement and memorability. |
How Brands Can Tap Into the Trend
- Collaborate with planning-phase creators
Partner with micro-influencers or 2026-bride series creators for content that integrates bridalwear, registries, or honeymoon escapes. - Seize real-time moments
Think product placements in “unboxing registry gifts” or sponsored music overlays during venue walkthroughs, timely and sentimental engagement points. - Leverage multi-stage storytelling
Launch mini-campaigns using phases of the wedding journey: propose → plan → say “I do,” for sustained visibility and deeper connection. - Align with guest creators
Like Jaz’s influencer-packed wedding, use bridesmaids, planners, or photographers as content partners to amplify reach. - Incorporate user-generated spin-offs
Encourage followers to share their own planning stories using branded hashtags (e.g., #Captiv8BrideJourney), creating a community of shared celebration.
The Bottom Line
From Paige Lorenze’s cozy, suburban-chic wedding prep to Becca Bloom’s lavish behind-the-scenes lifestyle and Brigette Pheloung’s fashion-forward bridal content, the 2026 bride trend is driving an entirely new wave of influencer marketing.
For brands, this moment offers a unique opportunity: wedding planning touches nearly every consumer category, from beauty and fashion to travel, home goods, and beyond. By collaborating with creators who are documenting their journeys authentically, brands can connect with audiences during one of life’s most celebrated milestones.
As we head into Q4 and engagement season, tapping into the momentum of the 2026 bride ensures not only cultural relevance but also meaningful, long-lasting consumer engagement.
About Captiv8
Captiv8 is the leading influencer marketing platform that empowers brands to connect with consumers through authentic creator partnerships. By leveraging cutting-edge technology and data-driven insights, Captiv8 helps brands drive engagement, loyalty, and sales in the ever-evolving social landscape. Rated the #1 Best Influencer Marketing Company by MarTech, Captiv8 is also the enterprise marketer’s choice influencer tool. Captiv8 is ranked #1 Influencer Marketing Software for Enterprise Businesses for ten consecutive quarters and a Leader in Affiliate Marketing by G2.
