Captiv8 Integrates With Meta as its First Alpha Partner to Power Direct Messages Through Instagram’s Creator Marketplace
San Francisco, CA – April 12, 2023 – As an Alpha partner for the Instagram Creator Marketplace (IGCM) API, Captiv8, the world’s largest end-to-end influencer marketing solution now allows brands to identify and direct message creators from the convenience of one platform. As influencer marketing continues to grow, so does the desire for brands to foster meaningful relationships with creators. Captiv8’s latest integration provides a mutually beneficial powerful new tool to enable communication between brands and creators. Here’s how the integration helps both parties:
Benefits for Brands
- Immediate and expedited creator outreach through an Instagram priority inbox.
- Connecting with creators even when an email address isn’t available.
- Staying organized with a centralized place for all creator outreach and communication.
Benefits for Creators
- Never miss out on exciting brand deals and opportunities.
- Automatically organize their inbox with partnership DMs always appearing at the top, for easier prioritization and accessibility.
- The ability to directly have conversations with brands to drive long-term partnerships.
- By being a part of IGCM, creators are more easily discoverable by Captiv8’s partners such as top brands like Walmart, Kraft Heinz, Edelman, and more.
Interested in learning more about Captiv8’s latest integration with Meta? Check out the full press release here!
