6 Influencer Tips and Takeaways from the Super Bowl [On-Demand Webinar Recording]

Feb 27, 2023 - Published by: Andrew Chen

Did you know that in 2022, Captiv8 saw a 5x increase in influencer marketing ad spend amongst the same advertisers from 2021? With continued growth in sports-centric creator marketing campaigns, has your brand checked in the game yet? During our recent webinar, we discussed:

Best practices with influencer activations for key cultural events like the Super Bowl
How Kia approached their multi-channel Super Bowl marketing strategy with Jeffrey Cannata, Group Communications Director at David&Goliath and member of the creative strategy team behind Kia’s upcoming campaign.
Six key influencer marketing strategies that were on show during the Super Bowl LVII weekend for your brand to emulate today!
The most mentioned brands and topics during Super Bowl LVII through a social listening hashtag analysis to identify what generated the most buzz.
Direct insights from Aaron Eanes, President of A&A Management, which represents top-tier NFL talents such as Travis Kelce, Denzel Ward, Joe Haden, and many more!

Click here to watch the on-demand recording of the entire can’t-miss discussion!