2023 Super Bowl Ad Performance Report [Download]
In 2023, we analyzed social data to help measure the impact of the Super Bowl across social media. With the use of Captiv8’s social listening capabilities, we were able to gauge how popular Super Bowl LVII was across TikTok, Instagram, and Twitter as compared to traditional TV viewership.
Within our 2023 Super Bowl Ad Performance Report, you will learn:
- The estimated cost of activating TikTok creators for branded campaigns
- An analysis of views on social versus traditional TV viewership
- A look into the results of brands that built excellent Super Bowl LVII-oriented influencer marketing campaigns
- What the hottest topics were on social media during Super Bowl LVII weekend