TikTok’s new Creator Marketplace API lets influencer marketing companies tap into first-party data

“Captiv8, which tested the API with an NRF top 50 retailer on one of their first TikTok campaigns. The retailer wanted to discover a diverse and inclusive group of TikTok creators to partner with on a new collaboration and wanted help with launching its own TikTok channel. Captiv8 says the branded content received nearly 10 million views, and the campaign resulted in a ‘significant increase’ in several key metrics, which performed above the Nielsen average. This included familiarity (+4% above average), affinity (+6%), purchase intent (+7%) and recommendation intent (+9%).”

Read the full story at: https://techcrunch.com/2021/08/31/tiktoks-new-creator-marketplace-api-lets-influencer-marketing-companies-tap-into-first-party-data/