Captiv8 Resources

Get up to speed on this ever-changing landscape.

Apr 08, 2025 - Creator Spotlight

Who is Becca Bloom? Everything You Need to Know About the Creator Behind the Luxurious Lifestyle Feed
Rebecca Joan Means, better known to her social media following as Becca Bloom, has quickly become a must-follow creator on…
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Apr 01, 2025 - Marketing

Who is Ashton Hall? Everything You Need to Know About the Viral Morning Routine Trend
Social media has always loved a good morning routine. Social media’s latest viral routine comes to us from fitness creator…
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Mar 26, 2025 - Marketing

The Evolution of the YouTube Beauty Community: What It Means for Influencer Marketing
The influencer marketing landscape is always evolving, and few spaces have seen more transformation than the YouTube beauty community. A…
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Mar 26, 2025 - Marketing

5 Key Influencer Marketing Trends to Watch in 2025
The influencer marketing industry continues to evolve, and staying ahead of emerging trends is crucial for brands looking to maximize…
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Mar 21, 2025 - Marketing

Social Media Analysis: Dunkin’ Teams Up with The Traitors USA Cast for a Unique Campaign
Dunkin’ is no stranger to innovative marketing strategies, and the brand’s recent campaign with The Traitors USA cast marks another…
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Feb 21, 2025 - Marketing

Key Takeaways from Industry Leaders on Measuring Full-Funnel Influencer Marketing Performance
If you’ve ever run an influencer marketing campaign, you know the big question always comes down to: How do we…
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May 09, 2024 - Webinars

Maximizing Creator Content With Spark Ads on TikTok [On-Demand Webinar Recording]
Watch a recording of our webinar featuring TikTok Creative Partnerships Manager, Alexis Biegeleisen, and TikTok Global Research & Insights Partner,…
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Mar 28, 2024 - Blog

Social Media Benchmarks by Industry 2024: Creator Content
As we venture into 2024, businesses across various industries are increasingly recognizing the importance of leveraging creator content to engage…
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Mar 28, 2024 - Reports

2024 Industry Benchmark Report for Creator Content
In an effort to enable brands from varying industries to benchmark the performance of their influencer marketing campaigns, Captiv8 analyzed…
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Dec 11, 2023 - TikTok

#TikTokMadeMeBuyIt: Trending Products on TikTok 2023
TikTok continues to set the stage for trends, challenges, and now, the latest products. As we come closer to entering…
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