Tag: superbowl

While Super Bowl LV takes place on February 7th, it isn’t the only competition. As previously mentioned in What the 2020 Charli D’Amelio Super Bowl Ad Means for the Future of Influencer Marketing, we discussed the shift from traditional Super Bowl advertising to a focus on social media reach and growth. As a result of…

SuperBowl LIV hasn’t officially commenced yet, but the ads sure have. And this year, brands are taking social channels by storm, creating pre-awareness with teasers for ads that will launch leading up to or on the day of the SuperBowl. With the cost per 30-second commercial being north of $5.6million, brands are finding Influencer Marketing…