Tag: micro-influencers

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Revisiting the Celebrity- vs. Micro-Influencer Debate

How does the social media performance of celebrity influencers compare with “micro-influencers?” We examined some recent influencer efforts by Australia’s tourism board to understand the difference. Earlier this month, we took a closer look at the rise of so-called “micro-influencers.” Whereas a lot of the early focus of  influencer marketing campaigns was on big-name celebrities…

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